Creative, data-driven strategies raise Global marketing to new heights
Enhanced marketing to support a higher mission
This leading non-profit does great work in the world. But its direct-response fundraising wasn’t reaching the same level of excellence. They needed a partner who could help them raise their marketing to better meet their mission.
Opportunity
Solution
HH Global analyzed the existing campaigns, and identified significant shortcomings. The database wasn’t being targeted effectively. In addition, messaging wasn’t consistently on strategy. To address these and other needs, we developed a holistic strategy and execution plan to increase engagement. We also created an aggressive and continuous multivariable test plan to provide ongoing learning and opportunities for enhancement.
How we did it
End-to-end strategy and execution for max impact
- Campaign strategy + optimization
- Audience selection + prioritization
- Test plan development + segmentation
- Creative development + execution
- Print production + fulfillment
- Email production + campaign deployment
- KPI assessment
2.7%
Increase in growth revenue
Direct Mail results year 1
4.5%
Improvement in response rate
Email results year 1
11.4%
Increase
Average gift amount due to Direct Mail
This has been transformative. HH Global has created real financial growth while increasing awareness and donor engagement almost immediately. I am grateful for their partnership and expertise. It has opened up new doors.
Geoff DeLizzio
Chief Development Officer, Non-profit Organization
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