This leading non-profit does great work in the world. But its direct-response fundraising wasn’t reaching the same level of excellence. They needed a partner who could help them raise their marketing to better meet their mission.
HH Global analyzed the existing campaigns, and identified significant shortcomings. The database wasn’t being targeted effectively. In addition, messaging wasn’t consistently on strategy. To address these and other needs, we developed a holistic strategy and execution plan to increase engagement. We also created an aggressive and continuous multivariable test plan to provide ongoing learning and opportunities for enhancement.
How we did it
Direct Mail results year 1
Email results year 1
Average gift amount due to Direct Mail
This has been transformative. HH Global has created real financial growth while increasing awareness and donor engagement almost immediately. I am grateful for their partnership and expertise. It has opened up new doors.
Chief Development Officer, Non-profit Organization
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