Creative, data-driven strategies raise Global marketing to new heights

Opportunity

Enhanced marketing to support a higher mission

This leading nonprofit does great work in the world. But its direct-response fundraising wasn’t reaching the same level of excellence. They needed a partner who could help them raise their marketing to better meet their mission.

The nonprofit’s direct mail and email marketing had become stagnant, leaving potential growth opportunities unrealized. They needed to elevate their go-to-market strategy with an end-to-end solution that could balance innovation with proven best practices to drive increased donor engagement and campaign ROI.

Sector

Nonprofit + Public Sector

Company

Leading Nonprofit Organization

Solution

HH Global analyzed the existing campaigns, and identified significant shortcomings. The database wasn’t being targeted effectively. In addition, messaging wasn’t consistently on strategy.  To address these and other needs, we developed a holistic strategy and execution plan to increase engagement. We also created an aggressive and continuous multivariable test plan to provide ongoing learning and opportunities for enhancement.

How we did it

End-to-end strategy and execution for max impact

  • Campaign strategy + optimization
  • Audience selection + prioritization
  • Test plan development + segmentation
  • Creative development + execution
  • Print production + fulfillment
  • Email production + campaign deployment
  • KPI assessment

2.7%

Increase in growth revenue

Direct Mail results year 1

4.5%

Improvement in response rate

Email results year 1

11.4%

Increase

Average gift amount due to Direct Mail

This has been transformative.  HH Global has created real financial growth while increasing awareness and donor engagement almost immediately.   I am grateful for their partnership and expertise.  It has opened up new doors.

Geoff DeLizzio

Chief Development Officer, Nonprofit Organization

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