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Beginning his career in the print industry, Matt progressed through packaging and pre-press roles, including leading the European origination team at Constantia Packaging. He went on to hold senior leadership positions at Matthews, SGK, SGS (now SGX Propelis Group) and WPP, where he led global client portfolios, creative and production teams, EMEA P+L operations and M+A initiatives. 

Brand side, Matt played a key role in transforming creative execution at Tesco and introduced the ColourCloud color management platform at Unilever. Most recently, he founded Frank™, an AI-powered packaging graphics automation platform that helps brands simplify and scale content production. 

Driven by a focus on design effectiveness and operational simplicity, Matt combines deep technical know-how with sharp pattern recognition to simplify complex challenges, translate complex models into clear language and deliver value at scale. Having lived and worked across Germany, the US and Australia, and managed businesses across every major global region, Matt brings extensive global experience to the role. 

At HH Global, Matt will lead our Creative and Content capabilities, helping clients create, manage and deliver impactful content more effectively while accelerating innovation across our global business. 

To quote Matt:

“I am delighted to lead the Creative and Content capabilities at HH Global, where the strategic creation, management and delivery of content are fundamental to our future. 

Delivering highly relevant, channel-optimized content at scale is critical to driving our clients’ marketing and sales objectives. Backed by our unmatched global scale, skill and craft, we are uniquely positioned to be the premier partner for producing incredibly effective content for the world’s leading brands and retailers.”