News

As part of our Conscious Creative program, we’ve established a new academic partnership with ICESI University in Cali, Colombia. The collaboration brings our sustainability framework into design education, connecting academic learning with real-world marketing application.

Through the partnership, ICESI design students gain access to the Conscious Creative program, including structured eLearning modules, sustainability tools and practical methodologies used in commercial environments. The framework is designed to help students understand how creative decisions affect materials, cost, carbon and circularity across the marketing lifecycle.

The initiative also operates as a structured philanthropy model. Each year, we donate Conscious Creative licenses to ICESI students, supporting access to industry aligned education and helping reduce barriers to professional development.

Students also have the opportunity to engage with real briefs from brands, providing exposure to practical challenges grounded in genuine business contexts.

ICESI University is one of Colombia’s most respected academic institutions, with a strong focus on social mobility and societal impact. With more than half of its students coming from lower socioeconomic backgrounds, the university shares a strong alignment with the partnership’s ambition to generate social impact through education. By building awareness of the role of design in production processes and equipping students with job ready skills, the partnership supports responsible consumption and production while advancing SDGs 12 (Responsible Consumption and Production) and 10 (Reduced Inequalities).

The partnership reflects our broader commitment to sustainable marketing activation, education and community impact, reinforcing Conscious Creative as a practical framework for delivering more responsible and measurable creative outcomes.