Streamlining distribution of marketing materials for the world’s biggest beverage brands
Opportunity
Optimizing freight and improving supply chain cost structures for clients across the beverages sector
With a predicted global value of $2.1T by 2028, the beverages sector is an increasingly dynamic market where any advantage not only drives efficiencies but also creates timely activations, deeper market penetration and enhanced brand awareness.
As the world’s leading marketing activation partner, we work with many of the globe’s biggest beverage brands to offer those advantages—helping them save on costs, lower carbon emissions and improve end-to-end operational efficiencies across their marketing supply chains.
These solutions require the right facilities with world-class technology and highly optimized working processes, able to deliver hundreds of thousands of retail POS inventory units annually in the most efficient and sustainable way possible.
That’s where our Kenosha distribution center comes in.
Sector
Beverages/FMCG
A purpose-built facility designed specifically to meet beverage clients’ retail marketing distribution needs
Leveraging our world-leading expertise in warehousing, freight and logistics, we’ve worked closely with our beverage clients and distributors to build our distribution center in Kenosha, Wisconsin—creating a unique and bespoke solution designed solely to service the complex needs of US-based drinks brands.
Owned and operated entirely by HH Global, the facility comprises 430k square feet of space spread across two buildings. It provides both warehousing operations and freight management services encompassing custom solutions, real-time inventory tracking and adherence to both service level agreements (SLAs) and key performance indicators (KPIs)—giving beverage brands flexible and comprehensive solutions.
The expert team at this centralized, ISO14001-certified distribution space manages over 30k individual SKUs of key retail merchandise annually for the world’s largest beverage brands—storing, sorting, picking, packing and shipping important retail POS collateral to locations in the United States.
The facility specializes in streamlining and consolidating items from a single location into combined full truckloads (FTL) rather than the industry’s typical partially full “less than truckload” (LTL) trips. As a result, our beverage clients benefit from both economies of scale and significant carbon emissions savings on every pallet. And with over 77,000 pallets shipped in a typical year, there are significant savings and efficiencies to be gained—at considerable scale.
Optimized efficiencies at every stage of the warehouse + shipping process
- Consolidated shipments: Consolidating items across programs and brands into one to two monthly distributor shipments. Over 23k consolidated shipments a year, reducing costs by an average of 32% while increasing distributor receiving efficiencies and improving day one retail execution.
- Aggregated shipments: Combining shipments across clients that go to the same destinations. Over 5,500 aggregated shipments annually, reducing costs by up to 23.25%.
- Pool distribution: Converting LTL shipments into full TL (truckload) shipments for sending to regional hubs. Approximately 19k pool shipments annually, reducing costs by 10% and transit times by two to three days.
- CO2e reduction:Our efforts around consolidation, aggregation and pool distribution of shipments impacted 76% of orders through the warehouse resulting in a 23% reduction to carbon emissions.
- Real-time inventory management: Our world-class technology automates processes including item receiving, inventory transfers and control, order fulfilment, package consolidation, quality control, employee collaboration and labor allocation. This maximizes efficiency while lowering costs and improving speed to market for client materials.
- Unique pack-out process: With 65 pack-out configurations boxed into one carton and charged as one “pick,” we’re able to eliminate 1.65m cartons and picks annually—enormously boosting efficiency and lowering costs at a typically time-consuming and costly stage of the process.
- Customized solutions: We’re also able to offer clients bespoke solutions tailored to their project’s unique needs. In recent times these have included non-standard kitting, a white gloves service to transport and assemble collateral on site plus coordination + management of material pickups and returns.
- SLA + KPI management: We work closely with each client to define suitable service level agreements and key performance indicators for success. We then monitor performance, generate reports and feed back to the client—adjusting where needed to ensure optimum performance and ongoing success. This has resulted in over 98% of shipments arriving on time.
+2m*
cartons eliminated annually by our unique marketing material pack-out process
*In 2023
+179
CO2e avoided by optimization strategies
+$1.3m*
pool freight savings annually across seven beverage clients
*In 2023
98.42%*
on-time shipments, resulting in marketing material being available for day 1 retail execution
*In 2023
"By leveraging our warehouse and logistics model designed for the beverage industry, clients achieve significant cost savings while reducing their environmental footprint. Consolidating and aggregating marketing material shipments optimizes freight efficiency, minimizes waste, and supports a more sustainable supply chain while increasing distributor receiving efficiencies and improving day one retail execution—delivering value for both your business and the planet.”
Michelle Ganz, Chief Client Officer
HH Global
Need to streamline your brand’s warehousing and distribution?
Whether you’re a beverages brand or otherwise, we can help. Get in touch today to learn how.
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