Opportunity
Edrington produces exceptional, high-end spirits. As consumer expectations for sustainability increase and direct-to-consumer sales grew, they needed to continue to elevate their presence in the marketplace.
This meant finding a partner to help maximize efficiency and sustainability while maintaining the high-end quality their customers expect.
Solution
Since 2012, our relationship has been built on expertise, trust and a deep understanding of the brand. Through this partnership, we provide expert structural and creative support services to turn ideas into executions that shine in the marketplace.
Through this uniquely strategic collaboration, we:
How we did it
The key to our success with Edrington is that our dedicated team functions as an extension of the brand. We are involved from the very beginning of an idea, working side by side to add value at every stage of the process—from design and budget optimization to final quality control checks.
We align the big picture with the numerous details involved. Our team takes into account all factors including component structure, transit adaptability and alignment to brand. This ensures marketing programs that continue to keep the brand top of mind with luxury brand consumers.
Winning a gold award every other year since our relationship with Edrington began
Providing Edrington with optimal service delivery across the supply chain
Delivering confidence in our customized quality management processes and standards
HH Global are the benchmark in terms of client service and we often use them when comparing other suppliers across categories. Quality performance has been the best of any supplier we deal with...fantastic quality record is a testament not only to the team who manage the account but also to the factories they work with.
Gregor Gillies
Category Purchasing Manager, Edrington
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