Opportunity
Global brand consistency and quality at the speed of business
Bayer needed better brand consistency and quality around the world—but without slowing down campaign development by imposing cumbersome approval processes. The complexity of POS campaigns by local markets was especially challenging to them.
To relieve these pain points, they needed a partner who could create visibility and consistency across their global marketing procurement activities.
Bayer chose HH Global to manage their end-to-end marketing and creative production requirements globally. This included our best-in-class technology to help their teams work together to maintain brand quality, share best practices and identify opportunities to gain value on a large scale.
Our solution provided greater visibility, cost reductions and process efficiencies by:
HH Global provided Bayer with a digital library of global POS campaigns. Their teams now collaborate with each other around successful POS campaigns and have access to business data that measures end-to-end campaign execution and sustainability. The POS Library promotes item reuse and brand consistency, while our technology provides visibility that enables Bayer to make more informed choices about future campaigns, materials and processes.
This enables Bayer to:
Across diverse brands, categories and regions
Globally
Evolving from print into POS and promotional items
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