Outsourced solution aligns marketing and procurement
HH Global has released the 2017 ProcureCon Benchmark Report, “Revenue Responsibility and the Evolving Role of External Procurement and Marketing Capabilities.”
The results of a survey of marketing procurement industry professionals conducted by WBR Digital, one of the world's leading providers of strategic business intelligence, uncovers that the disparity between procurement objectives and marketing goals can be mitigated by outsourced marketing execution experts.
“Our research disclosed that procurement executives understand that marketing has increasing accountability for their lead generation pipeline activities,” stated Christopher Rand, WBR Insights Digital Content Manager. “The most revealing trend is for companies to outsource their creative execution and production. This process allows procurement capabilities to offer solutions to marketing to maintain their accountability - control time to market, carry out brand control, and reduce costs. By partnering with marketing execution experts, procurement becomes the hero.”
As a marketing execution partner to some of the world’s largest global companies, HH Global offers a model which is effective for both the marketer and procurement. “We are pleased to have been involved in this research that reveals attainable solutions for the tension and misalignment between procurement and marketing,” stated HH Global Americas CEO Americas, Mike Perez. “The results of the research are clear. The engagement of an outsourced marketing procurement solution, one that is technology-driven and with the expertise to leverage the buying market, provides value to marketing beyond the cost savings.”
Survey results substantiate the advantages of managing marketing print with an external partner are beyond cost reduction. Respondents include engagement of improved time-to-market over the competition, achieving ROI, and brand control as benefits mirroring the pain points reported by those that with internal print management.
Other key findings include:
- 53% of respondents that internally manage print procurement report increased cost as a pain point
- 32% of respondents have not undertaken a formal assessment of the creative execution process
- 31% of respondents report additional results beyond visibility of spend from a formal assessment including disclosure of inefficiencies in processes
Achieving visibility through an independent assessment of the complex procurement processes is the first step to a resolution that provides advantages for both marketing and procurement and ultimately in the greater corporate environment.