Research frames advantages to managed print model

Author: Mark Tiedens
People at table


Outsourced solution aligns marketing and procurement

HH Global has released the 2017 ProcureCon Benchmark Report, “Revenue Responsibility and the Evolving Role of External Procurement and Marketing Capabilities.”

The results of a survey of marketing procurement industry professionals conducted by WBR Digital, one of the world's leading providers of strategic business intelligence, uncovers that the disparity between procurement objectives and marketing goals can be mitigated by outsourced marketing execution experts.

“Our research disclosed that procurement executives understand that marketing has increasing accountability for their lead generation pipeline activities,” stated Christopher Rand, WBR Insights Digital Content Manager. “The most revealing trend is for companies to outsource their creative execution and production. This process allows procurement capabilities to offer solutions to marketing to maintain their accountability - control time to market, carry out brand control, and reduce costs. By partnering with marketing execution experts, procurement becomes the hero.”

As a marketing execution partner to some of the world’s largest global companies, HH Global offers a model which is effective for both the marketer and procurement. “We are pleased to have been involved in this research that reveals attainable solutions for the tension and misalignment between procurement and marketing,” stated HH Global Americas CEO Americas, Mike Perez. “The results of the research are clear. The engagement of an outsourced marketing procurement solution, one that is technology-driven and with the expertise to leverage the buying market, provides value to marketing beyond the cost savings.”

Survey results substantiate the advantages of managing marketing print with an external partner are beyond cost reduction. Respondents include engagement of improved time-to-market over the competition, achieving ROI, and brand control as benefits mirroring the pain points reported by those that with internal print management.

Other key findings include:

  • 53% of respondents that internally manage print procurement report increased cost as a pain point
  • 32% of respondents have not undertaken a formal assessment of the creative execution process
  • 31% of respondents report additional results beyond visibility of spend from a formal assessment including disclosure of inefficiencies in processes

Achieving visibility through an independent assessment of the complex procurement processes is the first step to a resolution that provides advantages for both marketing and procurement and ultimately in the greater corporate environment.



Kevin Dunckley speaks to The Marketing Society
2019 February 27
Delivery of Innovation with Purpose in partnership with The Marketing Society

Benefits of sustainable solutions for clients

Sustainability / Approach
Man in suit and tie in a park
2018 December 20
Robert MacMillan ranked in PrintWeek Power 100

Rise in influence among print industry leaders

Print / Company
2018 May 18
Lloyds Banking Group shortlisted for World Procurement Award

Lloyds Banking Group shortlisted for World Procurement Award for external collaboration in conjuncti…

Company / Approach
man with wavy hair
2018 February 7
Robert MacMillan guest speaker at awards dinner

HH Global CEO speaks at Sunday Times HSBC International Track 200 event

Print / Company / Creative
2018 January 25
HH Global wins edie sustainability award

HH Global wins edie award for Sustainability Innovation

Print / Company / Creative / Innovation / Sustainability
2017 December 20
Robert MacMillan ranked in PrintWeek Power 100

Group CEO ranked in PrintWeek Power 100

Print / Company
Sun flare as seen through the top of green leafed trees
2017 December 8
Green Supply Chain Award Honoree

HH Global receives Supply and Demand Chain Executive achievement

Company / Approach
Statue of lion outside of building
2017 June 13
Solutions for the Indian print procurement business

Meeting the challenges with marketing execution

Company / Print / Creative
New York city skyline at sunset
2017 June 5
Presto leads Americas’ Strategic Sourcing

Extensive print experience and leadership to drive growth

Company / Print
man with suit standing in front of window
2017 May 15
Tailoring creative content for the global market

Humphreys’ take on achieving regional marketing strategies

Company / Creative
Tokyo skyline with ferris wheel at sunset
2017 March 21
New Country Manager for Japan and Korea

Appointment comes on back of record growth in Asia of nearly 50 percent over last year

Company / Print / Creative
Brown eyed man looking forward
2017 February 17
Tiedens appointed VP Marketing

Tiedens brings marketing and technology experience to Americas sales operations team.

Company / Creative / Packaging / Print / Technology