Maintaining brand standards and consistent quality, while capturing efficiencies of scale for one of the world’s largest banking and financial services organizations

Opportunity

Tech-enabled marketing tailored for efficiency and sustainability

Unifying brand for strategic impact

One of the world’s largest banking and financial services organizations was having trouble maintaining brand consistency across their diverse audiences and geographies worldwide. At the same time, they needed to improve sustainability while leveraging efficiencies of scale.

To deliver impactful, effective marketing they needed a partner with best-in-class technology, global reach and the ability to guarantee brand consistency everywhere with speed and efficiency.

Sector

Financial

Company

Banking and Financial Services Organization

Solutions

Creative + Digital Technology Procurement

Solution

Consistency and sustainability around the world

HH Global’s technology and approved supplier partners drove unprecedented brand consistency and integrity. We also provided overall visibility and control, while allowing for the local needs of country-level marketing campaigns. Year-one product cost reductions were +30%. Our solution:

Eliminated variations of the brand’s distinctive colors that had previously occurred across markets
Significantly reduced production process waste by driving clear standards and calibrated output—creating campaigns that were right the first time, in every market
Provided immediate sustainability benefits inspiring our client to accelerate supply chain adoption
Was recognized with an edie^tmtechnology and innovation award for our Quality Program

How we did it

Unified approach for variety of benefits

With local presence in all of their markets, we delivered a unified approach to achieve in-market traction and engagement. Our proprietary technology and processes brought both instant and ongoing operational and efficiency benefits. Plus, we worked closely and mindfully to design sustainable solutions for meaningful, tangible impact.

The result? Our client’s local marketing teams benefited from higher ROI and made their budgets go further, while also being able to deliver corporate brand, sustainability and compliance goals

30%

Savings

Cost reductions delivered in first year

467

Metric tons of carbon

Removed from clients’ marketing activities in one year

+198

Tons of paper

Paper saved annually through waste reduction in the production process

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