Introduction of Signage and Viscom service

Author: Aurea Lee
Sydney skyline with opera house at night


Expansion of scope for APAC region

HH Global announces the extension of its scope of services with the addition of Signage and Visual Communication (Viscom) to its already robust service portfolio. HH Global will launch the newly added service in Australia ahead of a planned expansion to other markets in the APAC Region.

“As the leader in the marketing execution industry, we must constantly evolve our offering to accommodate the ever-changing needs of our clients. The introduction of our Signage and Viscom program allows us to address a growing demand from both existing and potential clients to provide support in this space. We are excited to launch the program and are confident that this will bring a lot of exciting business opportunities to both HH Global, and to our clients.” commented Andrew Price, CEO of the Asia Pacific region.

The program will focus on five main categories: Traditional, Architectural, Vehicle Wrapping, Digital Screens, and POS. The addressable market size for this segment is estimated to be approximately A$266 million in 2017, with growth potential reaching A$437 million by 2022.

As the Signage and Viscom market continues to gain relevance with retailers and corporations alike, the importance of getting success in this space is becoming increasingly significant as brands seek differentiation. With the introduction of the Signage and Visual Communication program as a part of core service offerings, HH Global will continue to drive increased value through expertise, proven processes, and technology.