HH Global wins the Lead Generation Award at the Performance Marketing World Awards, 2021
HH Global are delighted to have been presented with the inaugural Lead Generation Award at the Performance Marketing World Awards 2021 last week. This award celebrates our incredible collaborative campaign with Anglian Home Improvements, to generate relevant leads using contextual ad targeting.
The UK Performance Marketing World Awards have been recently established to showcase best-in-business examples of performance marketing practices, which have been successful in growing new audiences and markets. We were therefore thrilled to have been shortlisted alongside 60 other impressive companies in this rapidly-growing industry for such a prestigious award.
Anglian Home Improvements are a UK-based manufacturer and installer of double-glazing windows, doors and conservatories. Due to the nature of their business, they have a long purchase cycle and are therefore reliant on the continual acquisition of new customers, which had historically been obtained through door-to-door sales. The impact of the pandemic on Anglian’s core audience meant that many customers were beginning to switch to online purchasing, meaning their marketing strategy needed to evolve. HH Global were able to offer innovative solutions to ensure their marketing could adapt and continue to reach their targeted demographic.
Working with our approved supply chain partners, we were able to use cutting-edge data insight technology to target consumers making specific online searches, with a related pre-roll YouTube advertisement for Anglian Home Improvements. This approach delivered a 61.67% uplift in sales conversions, and was the most successful campaign that Anglian has ever undertaken.
We are extremely honoured to have been presented with this award, as it will drive us towards creating and implementing even more innovative solutions for our clients here at HH Global as we move into 2022. We extend our warmest congratulations to the other impressive finalists at the 2021 Performance Marketing Awards, the full list of which can be viewed here.