Insight to alignment

trendy retail fashion store window Overhead of man and woman placing folded men’s shirt and blue shoe on floor

Case Study: Marketing Analytics Story of Success

Partnerships that encourage brand leadership lead to results.

In 2012, HH Global began working with one of the world's largest global apparel companies, the leader in fashion’s most iconic and recognisable brands. We developed a strategic partnership delivering end-to-end creative projects. To enable this, we use our industry-leading technology to develop solutions that streamline processes, increase efficiencies, and drive down costs. As a strategic partner, HH Global supports the client's varied marketing teams across the brand, including visual merchandising, marketing, creative concept, windows, procurement, and the parent company's in-house "University" skills training.

Our work with this client's brand includes fixtures and display, point of sale, seasonal windows, and online asset production. Success is achieved by HH Global’s expert full-service campaign management. From brief to analytics, from ideation through to production, HH Global’s experienced campaign manager guides the campaign. With the knowledge to avoid the risks and the insight to plan ahead, results are delivered at the right time and at the right price.

Marketing Analytics Story of Success

From the development of technical solutions, HH Global provides multi-channel approach expertise, campaign-driven packages from small POS to in-store displays, specialty fixtures, and pop ups. Our HHub online approval tool, Media Collaboration System, allows for approval rounds across the globe at client headquarters in Europe and the US. From premium bulk production and on-site quality checks to shipping fixtures and mailbox support to service local countries, HH Global provides hands-on support.

The partnership does not end with POS implementation. HH Global teams develop and manage POS compliance checks for the wholesale channel in eight countries. After meeting with the client team, HH Global experts prepare questionnaires based on the needed data, select the sites, and make onsite visits for visual checks. The data is processed and the client team is presented with research outcomes and recommendations. The conclusions are based on what works best for each country, how to make the most impact at each retail location, and how to differentiate the world-renowned brand among the competition. All based on competitive insights developed and researched by HH Global.

Partnerships that encourage brand leadership lead to results that drive continuous brand improvement.