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HH Global invests to provide data marketing services

Autor: Lydia Nadolski
HH Global and Veriteva logos Robert MacMillan and Nick Dixon shaking hands

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Omnichannel campaigns powered by Blueberry Wave

HH Global today announced that it has acquired a majority stake in Veriteva, the investment company that owns Blueberry Wave, a data-powered customer engagement business.

With data and analytics at its core, Veriteva offers unrivalled expertise and systems to analyse, create and deploy business-critical and marketing communications for clients, using a range of multi-channel disciplines for omnichannel deployment.

The acquisition will create mutually beneficial synergies allowing HH Global to meet growing client demand for credible data integration services that support customer journey development.

“We continue to focus on the growth of our core business and are constantly in dialogue with our clients about their requirements and changing needs,” stated HH Global Group CEO Robert MacMillan. This acquisition will allow us to expand our service offering to provide data-driven marketing services to our clients. Following a thorough analysis of the market, we are confident that Veriteva is the perfect fit to support our service line expansion plans and complement our growth strategy.”

Commenting on the investment by HH Global, Nick Dixon, CEO of Veriteva, stated, “HH Global’s equity investment gives us the opportunity to materialise Veriteva’s strategy whilst also growing and developing Blueberry Wave to provide extended services and solutions through strategic partnerships and business growth. Our product expansion will include systems integration, analytics, performance marketing, and CRM database marketing.

“HH Global has an impressive track record of sustained global growth and I very much look forward to working with Robert MacMillan and the team.”

Nick Dixon will be CEO of Veriteva and Blueberry Wave and will also be appointed to the Executive Board of HH Global.  Rick Taylor, Dixon’s business partner for the past 27 years, is due to retire on the 7 February 2019. Robert MacMillan, and Edward Parsons, Group Chief Financial Officer of HH Global, will be appointed to Boards of Veriteva and Blueberry Wave.