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Assistant Marketing Manager (12-month project, subject to renewal) - Singapore

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Assistant Marketing Manager (12-month project, subject to renewal)

Strategizing and implementing the marketing activities for Retail Banking to drive strategic objectives, with a focus on Mass Affluent and Wealth Management business across onshore and offshore customers.

To apply, please send updated CV to hr.apac@hhglobal.com

HH Global is a global marketing services group specialising in the execution of print, digital and retail media. Providing services to brands and retailers, both directly and via their nominated agencies, HH Global delivers a seamlessly integrated customer brand experience and a greater measurable return on marketing investment. 
With offices across Europe, the US, Latin America, the Middle East and Asia-Pacific, we deliver for some of the most successful and challenging brands in the world and are a market leader in the coordinated, leveraged, management of global marketing supply chains to unify and synchronise all customer touch points across print, digital and retail media. 

Job Description

The job holder will be responsible for :-

  • Strategizing and implementing the marketing activities for Retail Banking to drive strategic objectives, with a focus on Mass Affluent and Wealth Management business across onshore and offshore customers.
  • Reviewing and recommending suitable proposals by Creative and Media agencies.
    Execution of integrated marketing campaigns.

 

Principal Accountabilities: Key activities and decision-making areas      Typical Targets and Measures

Impact on the Business / Function

  • Develop & implement marketing activities to support the Mass Affluent and Wealth Management Business.
  • Execute effective communication materials within allocated budget for campaigns/projects from a customer first perspective
  • Review & analyze the effectiveness of the implemented marketing activities with reference to business and marketing objectives and propose alternatives & solutions.
  • Rollout creative and media solutions through media partnerships, Content Marketing, digital marketing etc in campaigns
  • Review and comment on marketing collaterals in English and Chinese
  • Effectiveness of the implemented marketing activities such as acquisition and usage results.
  • Creative solutions & targets to grow International Wealth Management services and affluent propositions through media partnerships, Content Marketing and digital marketing
  • Drive positive engagement and conversations via Propositions, Marketing and sales channels

Customers / Stakeholders

  • Customer Propositions Team
  • Wealth Management Team
  • Digital Team
  • Brand / Legal & Compliance Team
  • Frontline Sales/Customer Acquisition Team
  • Agencies (Creative and Media)
  • Stakeholder’s feedback

Leadership & Teamwork

  • Managing marketing campaigns independently
  • Work independently to develop sound marketing plans and
    activities that are aligned with business and marketing objectives specified.
  • Manage stakeholders and prioritize resources effectively based on business and marketing objectives
  • Deliver the marketing campaigns in a timely and accurate manner

Operational Effectiveness & Control

  • Ongoing campaign analysis and tracking
  • Post-Campaign learnings and recommendations
  • Ensure all projects comply with internal review process and
    records are kept in accordance with guidelines
  • Ensure that projects delivered are within budget allocated and time frame given 
  • Clear processes & workflow
  • Managing budget effectively

Criteria:

  • Degree holder from recognized university
  • Min. 2 years of experience in marketing campaign management. Preferably in Financial Industry
  • Experience in Digital Marketing would be advantageous
  • Able to project manage, multi-task and work independently with minimal supervision
  • Able to work within a team and manage internal and external stakeholders
  • Possess good communication skills
  • Fluent in Microsoft Office
  • Proficient in English and Chinese (both written and spoken)