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Leading grocery retailer

Case study: Partnerships that drive savings and transparency

Partnerships that drive savings and transparency

In 2009 we began our partnership with a large grocery retailer, managing all BAU print including their in-store newspaper (9 million copies every two weeks), magazine (2 million copies every month) direct mail, clothing and merchandise activity. 

The client was experiencing a number of challenges with their legacy direct manufacturer model. There was a critical requirement to drive significant product savings and the effectiveness of the existing model was questioned, partially due to the success of HH Global’s existing outsourced marketing print contract. All service knowledge was with the long-term incumbent supplier, with minimal historical data available. The client’s business structure included multiple disparate marketing groups, meaning collaboration and communication would be critical to keep all stakeholders updated. 

We expanded our relationship in 2014 as the client was experiencing a number of challenges with their legacy direct manufacturer model. There was a critical requirement to drive significant product savings. This was followed by management of their grocery POS in 2019 across all 500+ stores. We work closely with the retailer’s creative agencies, and are based on-site and off-site at our own offices. We provide a helpline for stores with POS queries, and have a store services team that is deployed to support and review in-store activity. Client colleagues are able to access our systems and a custom built portal for their teams.

We took a number of actions on contract award to ensure the solution was a success, including retention of the bulk of product manufacturing at the existing incumbent on day one, to minimise the risk of transition. Specification price rate cards were also established, with savings delivered from day one, and we integrated our technology solution with SAP to drive operational efficiencies

Across the full scope of services, we delivered an initial 40% POS saving in the first year of service delivery, transferred 11,000 library lines (which were reduced down to 6,000 within four weeks) and managed the stock holding of over 2,500 lines of stock in a library which can be ordered by stores for next day delivery.