HH Labs HH Global's Idea Incubator

HH LABS

The ability to innovate and add true value is essential in a marketing execution partner. Progress, an unstoppable force in any market, considered in every solution. This visionary approach includes research and development in HH Labs. Some of the most successful solutions we provide began in this employee-driven collective. From addressing opportunities and challenges, to engaging partners in the collaborative process, HH Labs is where ideas become answers for HH Global clients.

INTERNAL INNOVATION

HH Labs is our idea incubator for active employee brainstorming across the global business. Dedicated to developing processes, technologies, and new trends for real-world application. Projects are modelled, tested, and reviewed. Workshops, themed events, and client roundtables promote approved projects to the wider HH Global business.

Educating colleagues and gathering feedback that checks and challenges the research. These are extended to clients through forums, Innovation Days, and “Lunch and Learn” sessions.

CLIENT PARTICIPATION

HH Global’s atmosphere of innovation unites stakeholders, from suppliers to support staff, considering changes beyond the confines of what is possible today. Engaging, updating, and inspiring. Responding to client challenges and accelerating their own ideas. Showcasing top suppliers, futurists, and industry innovation leaders.

Encouraging ambition and considering all concepts. Demonstrating and delivering HH Global’s commitment to innovation and collaboration.

INK TO INTERACTIVE

HH Labs rolls out ideas almost as fast as the industry creates new channels. Some of the most successful solutions offered to clients were surfaced in HH Labs. Most notably, “ink to interactive” solutions: digital web keys, augmented reality, Near Field Communications, invisible watermarking, and 3D printing.

CASE STUDY