Tailoring creative content for the global market

Author: Mark Tiedens
Lee Humphreys - CEO Creative Production Services


Humphreys’ take on achieving regional marketing strategies

Localised messaging with relevant content for each geographic region is critical to a global brand’s marketing and consumer engagement strategies. From transcreation to media adaptation, creative content communication and the cost and logistics of localisation are key to issues for CMO’s.

HH Global’s CEO of Creative Production Services, Lee Humphreys contributed his expertise on the necessity of adapting creative content and HH Global's successful efforts for global brands in a recent interview with the CMO Council. For the complete interview, click here.