GBG Marketing Services will transition to leading UK marketing execution provider, HH Global
Outsourced marketing execution provider HH Global today announced it has signed an agreement to acquire the Marketing Services division of GBG. The agreement will further strengthen the interactive capabilities of HH Global, following the acquisition of Blueberry Wave in 2019. Existing GBG Marketing Services customers will benefit from the extensive specialist capabilities that HH Global provides.
Steve Mattey, Managing Director, Interactive said: “This acquisition strengthens our interactive solutions, supporting our clients’ growing needs for smarter and more advanced marketing execution. We are delighted at the additional marketing technologies and tools this acquisition brings us, as well as the highly skilled team from GBG.”
Existing GBG Marketing Services customers will immediately benefit from the extensive specialist capabilities that HH Global provides, across end-to-end marketing execution services.
The deal is the latest in a series of deals completed by HH Global, including the acquisition of InnerWorkings in a $177m all-cash deal, completed in October 2020.