Sustainability

Leaders in sustainable marketing

As the leader in environmental and social impact accountability, HH Global tailors solutions embedded into everyday operations to support your sustainability objectives. Working with the world’s largest, most visible brands, we provide advanced insight intelligence to help them make informed sustainability decisions. And our industry-leading vendor certification framework provides a broad and growing pool of vendors aligned with our vision around the world.

Sustainability growth—for our partners, our people and the planet

Our sustainability strategies center on the United Nations Sustainability Development Goals (SDGs) as well as our Innovation with Purpose sustainability program. Sustainability guides everything we do as a company and how we plan for the future. Leveraging our extensive supply chain advantages and operational efficiencies, we drive our clients’ business success while minimizing waste for long-term benefit. View our latest Sustainability Report.

Maximizing sustainability through leading technology

We know from experience that data-driven and insight-led changes lead to the best possible sustainability outcomes. Our proprietary suite of technology and data-rich products and services support our clients, our organization and our strategic supplier partners in achieving sustainability goals.

Hub
AI-powered dataset
Sustainable Procurement Framework

Hub

Our Hub platform generates CO2 impact data at the planning stage, allowing our clients to make informed decisions about campaign tactics and channel choice. HH Global is the first creative production and procurement partner in the world to do this on such a scale, embedding our Environmental Calculator engine as part of our standard operating model.

AI-powered dataset

Supplementing this CO2 insight is an AI-powered dataset. As more data is processed, our technology continually delivers to our clients a more refined output, enabling predictive CO2 impact modeling to support and deliver long-term client insight and benefit.

Sustainable Procurement Framework

Our Sustainable Procurement Framework (SPF) is another market first, using technology and data to scale best practices across our global supply chain. By combining HH Global supplier data with research and insights from our partners, we have created a first-of-its-kind sustainable supply chain framework. The SPF helps our supply chain partners assess their current sustainability maturity. SPF also helps them progress through educational resources, best practice sharing and knowledge from HH Global’s experiences.

Supply chain partner recognition of success is a key part of the SPF, as well as powering continuous improvement and reducing risk profiles. With the idea that “a rising tide lifts all boats,” the SPF is clearly focused on measurable outcomes and progress towards the United Nations SDGs.

Sustainability consultancy services

HH Global provides comprehensive sustainability consultancy services, applying our expertise to create or augment clients’ ESG initiatives. These services include sustainability road mapping, sustainability assessments, waste management audits and sustainability strategy.

Sustainability assessment
Sustainability strategy services
Strategic sustainability road mapping
Operational waste management

Sustainability assessment

Our first-to-market sustainability assessment service uses technology and data insights alongside an assisted service offering to help benchmark and contrast your business versus your competitors by market vertical or geography.

  • Provides two key metrics for benchmarking
  • CO2 per $1m spend metric
  • Purchase-to-principle alignment score

Sustainability strategy services

As a key partner, we can help address your sustainability challenges with our focused, interactive, three-step process. Our phased approach helps create short-term objectives alongside longer-term sustainability goals.

  • A workshop to identify how you can contribute to the UN Sustainable Development Goals
  • Report creation
  • An ESG and sustainability roadmap with ongoing support

Strategic sustainability road mapping

  • CO2 calculations and reduction planning
  • Creates a long-term sustainability roadmap to focus on the most environmentally impactful areas such as CO2, in-line with client corporate sustainability commitments
  • Establishes a carbon emission baseline
  • Defines + aligns with targets for planned reduction
  • Sets strategy for measurable CO2 reductions based on our core sustainability principles
  • Environmental Impact + Saving Measurement
  • Life Cycle Assessment—products, packaging and services
  • Carbon Mitigation

Operational waste management

Recognizing our clients’ increasing ambition to achieve zero waste and eliminate single-use plastics in their operations, HH Global can help transform throwaway economies into circular economies. We execute local waste audits, analysis of collated data and present meaningful recommendations to reduce operational waste.

  • Waste audits—offices, warehouses and retail outlets
  • Creation of final reports of research outcomes from online and on-site waste audits supported with recommendations, targets and goals
  • Publish results with clients’ sustainability reports
  • Reduced landfill use, increased recycling and closed loop opportunities
  • Reduced disposal costs and support creation of new waste revenue streams
  • Increase waste diversion and closed loop recycling opportunities

Target: SDG 8

Decent work and economic growth

We are committed to making HH Global a great place to work for our colleagues and ensuring that our strategic supplier partners provide dignified working conditions, fair wages, workplace fairness and employee rights in their workplace. By 2025, we will ensure:

  • Employees of our business are paid a Living Wage
  • We have confirmation of a Living Wage policy from 100% of our Tier 1 (direct) suppliers*
  • 100% of our Tier 1 (direct) suppliers* are aligned with (or have a plan to meet) our clearly defined environmental and social standards
  • All our Tier 1 (direct) suppliers* have received information and guidance on the Sustainable Development Goals, with 30% demonstrating their support

*Suppliers that make up 95% of HH Global spend

Target: SDG 10

Reduced inequalities

We are a growing, diverse and inclusive organization that reflects the communities in which we operate. We respect the rights and opportunities of every person, regardless of their gender, ethnicity, religious beliefs, sexual orientation or socio-economic background. By 2025, we will:

  • Have 30% diverse representation at the HH Global leadership* level (based on gender, race and ethnicity and age and generation)
  • Place 15% of our annual spend with small and diverse business suppliers
  • Ensure that all of our people development and training programs include DE&I principles and are completed by 100% of employees

*Group Management Board and Regional Leadership Team

Target: SDG 12

Responsible consumption and production

We will ensure products are sourced and produced responsibly, while also showing our clients the most sustainable alternatives. By 2025, we will:

  • Increase the use of recycled content in production by 20% (vs. 2021 baseline) through educating our clients on the availability of alternative solutions to plastic such as cellulosic fiber-based materials
  • Provide all clients with environmental impact calculations at quotation stage
  • Eliminate single-use plastics in our own offices

Target: SDG 13

Climate action

We will help keep global warming below 1.5C by reducing our carbon footprint and moving to net-zero emissions. The following key milestones to achieve the net-zero target are proposed for HH Global:  

  • 100% renewable energy in our operations by 2025 
  • 50% emissions reduction by 2030*  
  • 90% emissions reduction by 2040*  
  • Ongoing investment in nature-based solutions  
  • 10% emissions neutralization by 2040  

* Compared to a FY22 baseline 

Accreditations and partnerships

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