{"id":17014,"date":"2022-05-23T00:45:53","date_gmt":"2022-05-23T00:45:53","guid":{"rendered":"https:\/\/www.hhglobal.com\/casestudy\/bayer-global-cs\/"},"modified":"2022-05-23T00:45:53","modified_gmt":"2022-05-23T00:45:53","slug":"bayer-global-cs","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/casestudy\/bayer-global-cs\/","title":{"rendered":"P\u0159\u00edrodn\u00ed v\u011bdy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16959,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"","_wpml_media_featured":"","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":237,\"to_translate\":{\"zh\":237,\"cs\":237,\"nl\":237,\"fr\":237,\"de\":237,\"it\":237,\"ja\":237,\"ko\":237,\"pt\":237,\"es\":237}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"","casestudy_title":"","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-17014","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Bayer Global | HH Global","page_description":"Spole\u010dnost Bayer vyu\u017e\u00edv\u00e1 \u0161pi\u010dkov\u00e9 technologie, aby zlep\u0161ila marketingov\u00e9 procesy a zv\u00fd\u0161ila jejich efektivitu po cel\u00e9m sv\u011bt\u011b","social_title":"Bayer Global | HH Global","social_description":"Spole\u010dnost Bayer vyu\u017e\u00edv\u00e1 \u0161pi\u010dkov\u00e9 technologie, aby zlep\u0161ila marketingov\u00e9 procesy a zv\u00fd\u0161ila jejich efektivitu po cel\u00e9m sv\u011bt\u011b","social_share_image":null,"excerpt":"Spole\u010dnost Bayer vyu\u017e\u00edv\u00e1 \u0161pi\u010dkov\u00e9 technologie, aby zlep\u0161ila marketingov\u00e9 procesy a zv\u00fd\u0161ila jejich efektivitu po cel\u00e9m sv\u011bt\u011b","card_image":null,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":16979}],"show_eyebrow":true,"eyebrow":"","title":"Spol. Bayer vyu\u017e\u00edv\u00e1 \u0161pi\u010dkov\u00e9 technologie ke zlep\u0161en\u00ed marketingov\u00fdch proces\u016f pro vy\u0161\u0161\u00ed efektivitu na cel\u00e9m sv\u011bt\u011b","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","scroll_to_link":"","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"P\u0159\u00edle\u017eitost","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Spol. Bayer posiluje marketingov\u00e9 procesy pro celosv\u011btovou efektivitu","show_intro":true,"intro":"<p class=\"Body\" style=\"margin-bottom: 0in; line-height: normal;\">Glob\u00e1ln\u00ed konzistence zna\u010dky a kvalita v rychlosti byznysu<\/p>","show_body":true,"body":"Spol. Bayer pot\u0159ebovala lep\u0161\u00ed konzistenci a kvalitu zna\u010dky celosv\u011btov\u011b \u2013 ale bez zpomalen\u00ed v\u00fdvoje kampan\u00ed kv\u016fli t\u011b\u017ekop\u00e1dn\u00fdm schvalovac\u00edm proces\u016fm. 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Bayer posiluje marketingov\u00e9 procesy pro celosv\u011btovou efektivitu","content":"<span data-contrast=\"auto\">Glob\u00e1ln\u00ed konzistence zna\u010dky a kvalita v\u202frychlosti byznysu<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Spol. Bayer pot\u0159ebovala lep\u0161\u00ed konzistenci a kvalitu zna\u010dky celosv\u011btov\u011b \u2013 ale bez zpomalen\u00ed v\u00fdvoje kampan\u00ed kv\u016fli t\u011b\u017ekop\u00e1dn\u00fdm schvalovac\u00edm proces\u016fm. 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Bayer digit\u00e1ln\u00ed knihovnu glob\u00e1ln\u00edch kampan\u00ed POS. Jejich t\u00fdmy nyn\u00ed vz\u00e1jemn\u011b spolupracuj\u00ed na \u00fasp\u011b\u0161n\u00fdch kampan\u00edch POS a maj\u00ed p\u0159\u00edstup k obchodn\u00edm dat\u016fm, kter\u00e1 m\u011b\u0159\u00ed realizaci a udr\u017eitelnost kampan\u00ed end-to-end. Knihovna POS podporuje znovupou\u017eit\u00ed polo\u017eek a konzistenci zna\u010dky, zat\u00edmco na\u0161e technologie poskytuje viditelnost, kter\u00e1 spol. Bayer umo\u017e\u0148uje \u010dinit informovan\u011bj\u0161\u00ed rozhodnut\u00ed o budouc\u00edch kampan\u00edch, materi\u00e1lech a procesech.\r\n\r\nTo spol. 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