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A complexidade das campanhas de POS pelos mercados locais foi especialmente desafiadora para eles.\r\n\r\nPara aliviar esses pontos problem\u00e1ticos, eles precisavam de um parceiro que pudesse criar visibilidade e consist\u00eancia em suas atividades globais de compras de marketing.","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Setor","labels":[{"link_label":"Ci\u00eancias da Vida","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Empresa","labels":[{"link_label":"Bayer","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Solu\u00e7\u00f5es","labels":[{"link_label":"Criativo + Digital","link_href":"","link_internal_pages":5846,"link_file":null,"link_type":"default"},{"link_label":"Tecnologia","link_href":"","link_internal_pages":5804,"link_file":null,"link_type":"default"},{"link_label":"Compras","link_href":"","link_internal_pages":5794,"link_file":null,"link_type":"default"},{"link_label":"Log\u00edstica","link_href":"","link_internal_pages":5793,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"Solu\u00e7\u00e3o","show_title":false,"title":"","show_sub_title":true,"sub_title":"A experi\u00eancia t\u00e9cnica desbloqueia um grande impacto","content":"A Bayer escolheu a HH Global para gerenciar seus requisitos de marketing e produ\u00e7\u00e3o criativa de ponta a ponta em todo o mundo. Isso incluiu nossa tecnologia de ponta para ajudar suas equipes a trabalhar juntas para manter a qualidade da marca, compartilhar as melhores pr\u00e1ticas e identificar oportunidades para ganhar valor em grande escala.\r\n\r\nNossa solu\u00e7\u00e3o proporcionou maior visibilidade, redu\u00e7\u00e3o de custos e efici\u00eancia de processos por:\r\n<ul>\r\n \t<li>Cria\u00e7\u00e3o de colabora\u00e7\u00e3o entre os mercados, permitindo que as equipes locais compartilhem, sejam eficientes e cheguem ao mercado mais r\u00e1pido e com mais impactos<\/li>\r\n \t<li>Consist\u00eancia e precis\u00e3o de marca em todos os mercados - nossa equipe de est\u00fadio oferece um conjunto completo de recursos de produ\u00e7\u00e3o criativa, em todos os canais e regi\u00f5es<\/li>\r\n \t<li>Disponibiliza\u00e7\u00e3o de dados, visibilidade e insights para uma tomada de decis\u00e3o aprimorada - acesso instant\u00e2neo a pain\u00e9is totalmente interativos, permitindo que a Bayer interrogue os dados e seja informada<\/li>\r\n<\/ul>","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":10979}],"image_alignment":"left","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"Como conseguimos","show_title":false,"title":"","show_sub_title":true,"sub_title":"Capacidades digitais avan\u00e7adas para pensar globalmente e comercializar localmente","content":"A HH Global forneceu \u00e0 Bayer uma biblioteca digital de campanhas globais de POS. Suas equipes agora colaboram umas com as outras para o sucesso das campanhas de POS, tendo acesso a dados de neg\u00f3cios que medem a execu\u00e7\u00e3o de campanhas de ponta a ponta e a sustentabilidade. 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