{"id":9075,"date":"2022-05-19T10:51:59","date_gmt":"2022-05-19T10:51:59","guid":{"rendered":"https:\/\/decoupled-hhg.local\/casestudy\/retail\/"},"modified":"2023-11-24T14:29:55","modified_gmt":"2023-11-24T14:29:55","slug":"retail-nl","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/nl\/casestudy\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16774,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":247,\"to_translate\":{\"zh\":247,\"zh-hans\":247,\"cs\":247,\"en\":247,\"fr\":247,\"de\":247,\"it\":247,\"ja\":247,\"ko\":247,\"pt\":247,\"pt-br\":247,\"es\":247}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"1804","casestudy_title":"Retail","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-9075","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"adidas Case Study | HH Global","page_description":"","social_title":"","social_description":"","social_share_image":null,"excerpt":"Wereldwijd sportmerk vergroot impact en effici\u00ebntie","card_image":null,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":8586}],"show_eyebrow":true,"eyebrow":"","title":"Wereldwijd sportmerk vergroot impact en effici\u00ebntie wereldwijd","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Kansen","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Stroomlijnen van de supply chain om kansen te cre\u00ebren","show_intro":true,"intro":"adidas, een van 's werelds grootste sportmerken, moest zijn marketingketen radicaal stroomlijnen. Niet alleen om complexe, kostbare en tijdrovende activiteiten te ontwarren, maar ook om de volledige kracht van de in-store marketing te benutten. Dit betekende zichtbaarheid en controle over hun marketinguitvoering via alle kanalen.","show_body":true,"body":"Om deze stap optimaal te maken, hadden ze een partner nodig die supply chain-capaciteiten van wereldklasse, creatieve productiecapaciteit voor alle producttypes, diepgaande retailkennis en geavanceerde inkoop op grote schaal kon aanbieden. En te zorgen dat marketinguitgaven werden omgezet in meetbare groei.","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Sector","labels":[{"link_label":"Retail","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Bedrijf","labels":[{"link_label":"adidas","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Oplossingen","labels":[{"link_label":"Creatief + Digitaal","link_href":"","link_internal_pages":9000,"link_file":null,"link_type":"default"},{"link_label":"Technologie","link_href":"","link_internal_pages":9003,"link_file":null,"link_type":"default"},{"link_label":"Logistiek","link_href":"","link_internal_pages":9008,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-white","show_eyebrow":true,"eyebrow":"Oplossing","show_title":false,"title":"","show_sub_title":true,"sub_title":"Een coherente lokale aanpak die de zichtbaarheid en de controle overal verbetert","content":"Om de uitdaging aan te gaan, heeft HH Global teams van deskundigen ter plaatse ingezet. In samenwerking met adidas konden we de effici\u00ebntie verhogen en waarde cre\u00ebren door oplossingen te leveren die de zichtbaarheid verhoogden en de controle teruggaven aan onze klant.\r\n\r\nDoor deze slimme samenwerking met onze klant hebben we het volgende bereikt:\r\n<ul>\r\n \t<li>Ontkoppeling van hun agentschapsrelaties van productie en inkoop en verwijdering van eerder toegevoegde lagen van marge<\/li>\r\n \t<li>Lokale afstemming, consolidatie en hefboomwerking van uitgaven hersteld<\/li>\r\n \t<li>Creatieve productie geleverd die campagnes versterkt over media, kanalen en markten heen<\/li>\r\n \t<li>Groei ondersteund door meer duurzaamheid<\/li>\r\n<\/ul>","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":8810},{"image":8813}],"image_alignment":"left","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-white","show_eyebrow":true,"eyebrow":"En zo hebben wij het gedaan","show_title":false,"title":"","show_sub_title":true,"sub_title":"Uitmuntendheid in de retail geboren uit een intensief partnerschap","content":"Via onze embedded teams konden we een online archief van alle winkelactiva, locaties en inventaris op maat maken. Dit bood onze klant uitzonderlijke zichtbaarheid in het hele proces, terwijl de supply chain werd geoptimaliseerd en aanzienlijke kostenbesparingen werden gerealiseerd.\r\n\r\nDit betekende echter niet dat we aan kwaliteit moesten inboeten. Dankzij onze nauwe samenwerking met onze klant konden we creatieve idee\u00ebn delen op de juiste kanalen en klanten tot actie aanzetten. Tegelijkertijd zorgden we voor realtime analyses in alle dienstencategorie\u00ebn voor bruikbare statistieken die de impact nog verder vergrootten.\r\n\r\nHet resultaat? Fysieke en digitale aspecten werken samen om een samenhangende, gedenkwaardige winkelervaring te cre\u00ebren.","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":8589},{"image":8588}],"image_alignment":"right","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"content_block","container_background_color":"bg-white","show_header":false,"header":"","contents":[{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"+25%","header_color":"secondary-blue","show_subheader":true,"subheader":"Meer dan 25% kostenbesparingen","description":"over meer dan 1.300 voltooide productieprojecten"},{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"+2k","header_color":"purple","show_subheader":true,"subheader":"Meer dan 2000 winkel onder beheer","description":"Inclusief eigen winkels, factory outlets, groothandelspartners en werknemerswinkels"},{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"Van 672 naar 1","header_color":"light-purple","show_subheader":true,"subheader":"Voor het aantal leveranciers voor en na","description":"Geconsolideerd in een toonaangevend productie- en procurement-partner"}]},{"acf_fc_layout":"quotes","container_background_color":"bg-white","quote":[{"attribution_name":"","attribution_title":"","content":"Door onze nauwe samenwerking met onze klant konden we samen creatieve idee\u00ebn versterken op de juiste kanalen en het publiek raken.","prevent_graphic":false}],"reduce_spacing":false},{"acf_fc_layout":"cards","container_background_color":"bg-pure-black","show_heading":true,"heading":"Ontdek meer","content":"","cards":{"layout":"case-studies-layout","sub_layout":"simple","cards_display_mode":"bg-white","solution_term":null,"industry_term":null,"author_term":null,"region_term":null,"choose_cards":null,"choose_case_studies":[9065,9071,9067],"choose_featured_case_studies":null,"choose_staff_members":null,"choose_careers":null,"choose_info_callouts":null,"show_titles":true,"show_description":true,"show_date":false,"show_sector":false}},{"acf_fc_layout":"contact_form","title":"Neem contact op"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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