{"id":9071,"date":"2022-05-23T00:45:53","date_gmt":"2022-05-23T00:45:53","guid":{"rendered":"https:\/\/decoupled-hhg.local\/casestudy\/bayer-global\/"},"modified":"2023-11-27T12:38:19","modified_gmt":"2023-11-27T12:38:19","slug":"bayer-global-nl","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/nl\/casestudy\/bayer-global\/","title":{"rendered":"Biowetenschappen"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16598,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":305,\"to_translate\":{\"zh-hans\":305,\"cs\":305,\"fr\":305,\"de\":305,\"it\":305,\"ja\":305,\"ko\":305,\"pt-br\":305,\"es\":305}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"681","casestudy_title":"Life Sciences","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-9071","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Toonaangevende technologie voor procesverbeteringen en wereldwijde effici\u00ebntie voor Bayer | HH Global","page_description":"","social_title":"","social_description":"","social_share_image":null,"excerpt":"Toonaangevende technologie voor procesverbeteringen en wereldwijde effici\u00ebntie","card_image":null,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":8486}],"show_eyebrow":true,"eyebrow":"","title":"Bayer maakt gebruik van toonaangevende technologie om marketingprocessen te verbeteren voor meer effici\u00ebntie over de hele wereld","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Kansen","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Bayer stuurt marketingprocessen voor wereldwijde effici\u00ebntiewinst","show_intro":true,"intro":"<p class=\"Body\" style=\"margin-bottom: 0in; line-height: normal;\">Wereldwijde merkconsistentie en kwaliteit in het tempo van het bedrijfsleven<\/p>","show_body":true,"body":"Bayer wilde wereldwijd een betere merkconsistentie en kwaliteit - maar zonder de ontwikkeling van campagnes te vertragen door omslachtige goedkeuringsprocessen. De complexiteit van point-of-sale campagnes op lokale markten was een bijzondere uitdaging voor hen.\r\n\r\nOm deze problemen op te lossen, hadden zij een partner nodig die transparantie en consistentie kon bieden bij hun wereldwijde activiteiten voor marketingprocurement.","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Sector","labels":[{"link_label":"Biowetenschappen","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Bedrijf","labels":[{"link_label":"Bayer","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Oplossingen","labels":[{"link_label":"Creatief + Digitaal","link_href":"","link_internal_pages":9000,"link_file":null,"link_type":"default"},{"link_label":"Technologie","link_href":"","link_internal_pages":9003,"link_file":null,"link_type":"default"},{"link_label":"Procurement","link_href":"","link_internal_pages":9006,"link_file":null,"link_type":"default"},{"link_label":"Logistiek","link_href":"","link_internal_pages":9008,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"Oplossing","show_title":false,"title":"","show_sub_title":true,"sub_title":"Expertise die wordt ondersteund door techniek maakt een grote impact","content":"Bayer koos voor HH Global om hun wereldwijde end-to-end marketing en creatieve productiebehoeften te beheren. Dit omvatte onze best-in-class technologie om hun teams te helpen samenwerken om merkkwaliteit te behouden, best practices te delen en mogelijkheden te identificeren om waarde toe te voegen op grote schaal.\r\n\r\nOnze oplossing zorgde voor meer transparantie, kostenbesparingen en proceseffici\u00ebntie door:\r\n<ul>\r\n \t<li>Het cre\u00ebren van marktoverschrijdende samenwerking waardoor lokale teams kunnen samenwerken, effici\u00ebnter kunnen werken en sneller en met meer impact op de markt kunnen komen<\/li>\r\n \t<li>Te zorgen voor consistentie en merkprecisie op alle markten door ons studioteam een volledige reeks creatieve productiemogelijkheden te bieden voor alle kanalen en regio's<\/li>\r\n \t<li>Gegevens, zichtbaarheid en inzichten te verschaffen voor een betere besluitvorming - onmiddellijke toegang tot volledig interactieve dashboards die Bayer in staat stellen gegevens te bestuderen en ge\u00efnformeerd te zijn<\/li>\r\n<\/ul>","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":8796}],"image_alignment":"left","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"En zo hebben wij het gedaan","show_title":false,"title":"","show_sub_title":true,"sub_title":"Geavanceerde digitale vaardigheden om globaal te denken en lokaal te marketen","content":"HH Global leverde Bayer een digitale bibliotheek van wereldwijde point-of-sale campagnes. Hun teams werken nu samen aan succesvolle point-of-sale campagnes en hebben toegang tot bedrijfsgegevens die de uitvoering en duurzaamheid van end-to-end campagnes meten. 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