{"id":9067,"date":"2022-05-23T00:48:58","date_gmt":"2022-05-23T00:48:58","guid":{"rendered":"https:\/\/decoupled-hhg.local\/casestudy\/epilepsy-foundation\/"},"modified":"2023-11-24T14:39:19","modified_gmt":"2023-11-24T14:39:19","slug":"epilepsy-foundation-nl","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/nl\/casestudy\/epilepsy-foundation\/","title":{"rendered":"Non-profit + publieke sector"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17805,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":122,\"to_translate\":{\"zh-hans\":122,\"cs\":122,\"fr\":122,\"de\":122,\"it\":122,\"ja\":122,\"ko\":122,\"pt-br\":122,\"es\":122}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"1798","casestudy_title":"Non-profit + publieke sector","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-9067","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Transformatie van direct response fondsenwerving voor toonaangevende non-profit organisatie","page_description":"Zowel bestaande donateurs bereiken als nieuwe prospecteren, waarbij de productiebudgetten optimaal worden benut, de bruto-inkomsten worden verhoogd en de respons wordt gehandhaafd.","social_title":"","social_description":"","social_share_image":null,"excerpt":"Transformatie van direct response fondsenwerving voor toonaangevende non-profit organisatie","card_image":null,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":8608}],"show_eyebrow":true,"eyebrow":"","title":"Creatieve, datagestuurde strategie\u00ebn brengen wereldwijde marketing naar nieuwe hoogten","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","scroll_to_link":"","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"GELEGENHEIT","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Verbeterde marketing ter ondersteuning van een hogere missie","show_intro":true,"intro":"Deze toonaangevende non-profit doet geweldig werk in de wereld. Maar haar directe fondsenwerving bereikte niet hetzelfde niveau van uitmuntendheid. Ze hadden een partner nodig die hen kon helpen hun marketing te verbeteren om beter aan hun missie te voldoen.","show_body":true,"body":"Kansen","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Sector","labels":[{"link_label":"Non-profit + publieke sector","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Bedrijf","labels":[{"link_label":"Vooraanstaande non-profit organisatie","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Oplossingen","labels":[{"link_label":"Creatief + Digitaal","link_href":"","link_internal_pages":9000,"link_file":null,"link_type":"default"},{"link_label":"Technologie","link_href":"","link_internal_pages":9003,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"Oplossing","show_title":false,"title":"","show_sub_title":true,"sub_title":"","content":"HH Global analyseerde de bestaande campagnes en constateerde aanzienlijke tekortkomingen. De database werd niet effectief gebruikt. Bovendien was de boodschap niet consistent gefocust op de strategie. Om deze en andere behoeften aan te pakken, ontwikkelden we een holistische strategie en implementatieplan om de betrokkenheid te vergroten. We cre\u00eberden ook een agressief en continu testplan met meerdere variabelen om voortdurend te leren en mogelijkheden voor verbetering te bieden.","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":8806}],"image_alignment":"left","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"En zo hebben wij het gedaan","show_title":false,"title":"","show_sub_title":true,"sub_title":"End-to-end strategie en uitvoering voor maximale impact","content":"<ul>\r\n \t<li>Campagnestrategie + optimalisatie<\/li>\r\n \t<li>Doelgroepselectie + prioritering<\/li>\r\n \t<li>Ontwikkeling testplan + segmentatie<\/li>\r\n \t<li>Creatieve ontwikkeling + uitvoering<\/li>\r\n \t<li>Printproductie + fulfilment<\/li>\r\n \t<li>E-mailproductie + uitrollen van de campagne<\/li>\r\n \t<li>Beoordeling van de KPI's<\/li>\r\n<\/ul>","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":8609},{"image":8808}],"image_alignment":"right","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"content_block","container_background_color":"bg-grey","show_header":false,"header":"","contents":[{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"2,7%","header_color":"secondary-blue","show_subheader":true,"subheader":"toename van de groei-inkomsten","description":"Resultaten van direct mail in het 1ste jaar"},{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"4,5%","header_color":"purple","show_subheader":true,"subheader":"verbetering van de responsrate","description":"Resultaten van e-mails in het 1ste jaar"},{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"11,4% ","header_color":"light-purple","show_subheader":true,"subheader":"toename","description":"van gemiddelde donatiebedrag als gevolg van direct mail"}]},{"acf_fc_layout":"quotes","container_background_color":"bg-white","quote":[{"attribution_name":"Geoff DeLizzio","attribution_title":"Chief Development Officer, Non-profit organisatie","content":"Dit heeft een transformatie teweeggebracht.HH Global heeft voor echte financi\u00eble groei gezorgd en tegelijkertijd het bewustzijn en de betrokkenheid van donoren vrijwel onmiddellijk vergroot. Ik ben dankbaar voor hun partnerschap en expertise. Zij hebben nieuwe deuren geopend.","prevent_graphic":false}],"reduce_spacing":false},{"acf_fc_layout":"cards","scroll_to_link":"","container_background_color":"bg-pure-black","show_heading":true,"heading":"Ontdek meer","content":"","cards":{"layout":"case-studies-layout","sub_layout":"simple","cards_display_mode":"bg-white","solution_term":null,"industry_term":null,"author_term":null,"region_term":null,"choose_cards":null,"choose_case_studies":[9073,9063,9069],"choose_featured_case_studies":null,"choose_staff_members":null,"choose_careers":null,"choose_info_callouts":null,"show_titles":true,"show_description":true,"show_date":false,"show_sector":false}},{"acf_fc_layout":"contact_form","scroll_to_link":"","title":"Neem contact op"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Non-profit + publieke sector - HH Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hhglobal.com\/nl\/casestudy\/epilepsy-foundation\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-profit + publieke sector - 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