Triumph + Sloggi seasonal campaign activations
Driving brand visibility and consumer experience across the Nordics, UK, Ireland and Benelux
Triumph Lingerie is a leading player in the global lingerie market, renowned for their innovation, craftsmanship and dedication to empowering women.
In 2024 we embarked on a long-term partnership with them to boldly enhance their customer experience, leading development of eye-catching seasonal marketing campaigns and sustainable point of sale for both the core Triumph brand and sub-brand Sloggi.
Working across multiple touchpoints in the Nordics, UK, Ireland, Belgium, Netherlands and Luxembourg, we applied shopper behavior and footfall insights to create compelling store layouts and pop-up activations, while optimizing merchandising placement and delivering highly sustainable solutions for printed catalogs and campaign materials.
As the driving force behind Triumph Lingerie’s end-to-end activation journey, we helped grow their brands by elevating visibility and propelling significant foot traffic in a competitive market at the times of year that presented the greatest commercial opportunities.
Sector
Retail
Company
Triumph + Sloggi
Expert creativity + global production deliver diverse solutions
Leveraging our global content production and creative development capabilities as well as our dedicated account managers, we delivered a comprehensive solution that offered:
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- 3D render + concept development: Working across Creative Development and Structural Design + Engineering functions, we designed detailed, photorealistic renders to bring Triumph Lingerie’s campaign concepts to life while maintaining alignment with the brand’s identity
- 2D production excellence: Our Content Studios worked on creating high-quality artwork and ensuring flawless circulation across suppliers with rigorous quality checks
- Sustainable procurement: Producing FSC® certified seasonal catalogs with a premium luxury feel that supported and enhanced marketing and sales efforts while aligning with Triumph Lingerie’s strict sustainability goals. This work involved:
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- Artwork and design: Checking and updating artwork in collaboration with the brand’s guidelines
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- Procurement and materials: Working with supplier partners to secure competitive pricing for FSC-certified, high-quality print materials and overseeing the production process
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- Quality control: Coordinating quality checks of materials prior to mass production
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- Freight management: Overseeing all associated logistics
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- Visual merchandising leadership: Managing the full installation process for Triumph + Sloggi’s windows and pop-up activations, handling logistics and administrative tasks to meet the highest execution standards
Strategic insights + technical expertise inform seamless, sustainable activations
Our approach was built on close collaboration with Triumph Lingerie’s sales and marketing teams, ensuring a deep understanding of their brand identity and customer needs. Working this way allowed us to combine strategic insights with technical expertise, enabling the seamless execution of unique seasonal campaigns across diverse retail environments.
Taking a key focus on end-to-end sustainability, we elevated the Triumph and Sloggi brands through a number of solutions. From impactful window displays and in-store activations to FSC® certified printed materials, our sustainable design expertise ensured the consistent excellence at every touchpoint. Meanwhile our team of dedicated client engagement managers streamlined the process from concept development and logistics to installation and dismantling, ensuring materials were either disposed of or repurposed as responsibly as possible.
In just one year, our partnership with Triumph Lingerie:
- Delivered seamless in-store sustainable activations and windows, ensuring 100% alignment with Triumph Lingerie’s brand vision
- Exceeded client expectations by completing campaigns under budget and within ambitious timelines
- Strengthened consumer engagement and drove foot traffic through standout seasonal campaigns
- Supported Triumph Lingerie’s sustainability efforts by integrating sustainable materials and responsible practices into activations, reinforcing their commitment to a greener future
These successes created a fully scalable solution that can be adopted for future successes. As Triumph Lingerie expands, we will work alongside them as their activation partner, using 2024’s project as a blueprint and localizing our efforts to meet their needs at speed in new markets.
100% of installations completed in three weeks across nine markets
Project delivered 5% under client budget
It was great working with the HH Global team for this window. It really has that Christmas feeling! Our sales management team were really pleased with Triumph's display and our customers were wowed by it.
Gunnar UUsitalo
Lead Visual Merchandiser, Ahléns Stockholm
It was a pleasure working with HH Global! I am really proud of what we achieved and we’re all looking forward to doing great things together in the future.
Anna Sandblom
Channel Marketing Specialist Nordic Countries, Triumph Group
Need to refresh your brand with inspired merchandising solutions?
Whatever your industry, our expertise in procurement, logistics and circular design can help. Get in touch today to discover how.
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