{"id":25424,"date":"2026-01-05T16:27:23","date_gmt":"2026-01-05T16:27:23","guid":{"rendered":"https:\/\/www.hhglobal.com\/casestudy\/coca-cola\/"},"modified":"2026-01-05T16:27:23","modified_gmt":"2026-01-05T16:27:23","slug":"coca-cola","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/casestudy\/coca-cola\/","title":{"rendered":"Coca-Cola"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":25300,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"2","_yoast_wpseo_estimated-reading-time-minutes":["1"],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"","casestudy_title":"","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-25424","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Coca-Cola | HH Global","page_description":"FIFA World Cup 2026: A global activation for Coca-Cola powered by precision and scale ","social_title":"Coca-Cola | HH Global","social_description":"FIFA World Cup 2026: A global activation for Coca-Cola powered by precision and scale ","social_share_image":25308,"excerpt":"FIFA World Cup 2026: A global activation for Coca-Cola powered by precision and scale ","card_image":25308,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":25319}],"show_eyebrow":true,"eyebrow":"","title":"FIFA World Cup 2026:
A global activation for
Coca-Cola powered by
precision and scale ","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","container_background_color":"bg-white","type":"standard","show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Opportunity","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Igniting international excitement ","show_intro":true,"intro":"","show_body":true,"body":"Few brands are as firmly embedded in the fabric of global sporting events as Coca-Cola. Over the years, they\u2019ve established themselves as a name that fans expect to see on the world\u2019s biggest stages. But activating in the run up to the FIFA World Cup 2026, across multiple continents, presented a unique challenge.\r\n\r\nThe brand needed a partner that\u2019s creatively innovative, can source globally and can manage branded merchandise design, production and logistics at scale. All while meeting strict compliance standards and engaging diverse markets.","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Sector","labels":[{"link_label":"FMCG","link_href":"","link_internal_pages":null,"link_file":null,"link_type":"default"}]},{"category_label":"Company","labels":[{"link_label":"Coca-Cola\u202f","link_href":"","link_internal_pages":null,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"Solution","show_title":false,"title":"","show_sub_title":true,"sub_title":"Global scale meets creative precision\u202f ","content":"Leveraging our global production network and creative development capabilities, HH Global delivered a comprehensive solution that included:\r\n