{"id":15715,"date":"2024-03-21T17:13:31","date_gmt":"2024-03-21T17:13:31","guid":{"rendered":"https:\/\/www.hhglobal.com\/casestudy\/rare-disease\/"},"modified":"2024-03-25T14:39:41","modified_gmt":"2024-03-25T14:39:41","slug":"rare-disease","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/casestudy\/rare-disease\/","title":{"rendered":"Rare disease"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":15605,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"","_wpml_media_featured":"","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":150,\"to_translate\":{\"zh\":150,\"cs\":150,\"nl\":150,\"fr\":150,\"de\":150,\"it\":150,\"ja\":150,\"ko\":150,\"pt\":150,\"es\":150}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"","casestudy_title":"","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-15715","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Rare disease Case Study | HH Global","page_description":"Helping HCPs spot the signs of MND sooner...","social_title":"Rare disease Case Study","social_description":"Helping HCPs spot the signs of MND sooner...","social_share_image":15613,"excerpt":"Helping HCPs spot the signs of MND sooner...","card_image":15613,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":15646}],"show_eyebrow":true,"eyebrow":"","title":"Pro bono collaboration with Motor Neurone Disease Association to drive secondary care referrals","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Opportunity","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Motor Neurone Disease Association drives awareness and referrals with innovative campaign and digital activities","show_intro":false,"intro":"","show_body":true,"body":"With 50% of people diagnosed with motor neurone disease (MND) dying within two years, early diagnosis is crucial. 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Our approach sought to educate HCPs that MND is more common than they think \u2013 more common than the name Gary.\r\n\r\nGary featured on a range of digital communications, including banners, an NHS intranet campaign, a bespoke microsite and MNDA\u2019s downloadable red flag tool, which helps HCPs recognise the signs of MND and who should be referred.","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":15690}],"image_alignment":"right","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"cards","container_background_color":"bg-pure-black","show_heading":true,"heading":"Explore More","content":"","cards":{"layout":"case-studies-layout","sub_layout":"simple","cards_display_mode":"bg-white","solution_term":null,"industry_term":null,"author_term":null,"region_term":null,"choose_cards":0,"choose_case_studies":[586,15837,15882],"choose_featured_case_studies":0,"choose_staff_members":0,"choose_careers":0,"choose_info_callouts":0,"show_titles":true,"show_description":true,"show_date":false,"show_sector":true}},{"acf_fc_layout":"contact_form","title":"Get in touch"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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