{"id":15324,"date":"2024-03-22T08:00:23","date_gmt":"2024-03-22T08:00:23","guid":{"rendered":"https:\/\/www.hhglobal.com\/?post_type=casestudy&p=15324"},"modified":"2024-06-17T21:34:56","modified_gmt":"2024-06-17T21:34:56","slug":"google","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/casestudy\/google\/","title":{"rendered":"Google"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":15236,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"2024-03-26","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":465,\"to_translate\":{\"zh\":465,\"cs\":465,\"nl\":465,\"fr\":465,\"de\":465,\"it\":465,\"ja\":465,\"ko\":465,\"pt\":465,\"es\":465}}","_yoast_wpseo_estimated-reading-time-minutes":["1"],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"","casestudy_title":"","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-15324","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Google | HH Global","page_description":"A creative approach to environmental reporting with Google","social_title":"Google | HH Global","social_description":"A creative approach to environmental reporting with Google","social_share_image":15244,"excerpt":"A creative approach to environmental reporting with Google","card_image":15244,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":15255}],"show_eyebrow":true,"eyebrow":"","title":"A creative approach to environmental reporting with Google","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Opportunity","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Advancing sustainability with progressive strategies and digital performance","show_intro":true,"intro":"HH\u202fGlobal was tasked with re-envisioning the 2023 Google Environmental Report by refreshing its design and incorporating best practices for accessibility and interactivity, as well as providing strategy and guidance on sustainability content.","show_body":true,"body":"Google, a global leader in the technology sector, releases its environmental report annually. This report is Google\u2019s single source of truth and key platform for showcasing its progress in environmental strategy, programs and performance. With escalating expectations from consumers, and emerging legal frameworks regarding sustainability reporting, Google recognized the importance of enhancing the content and structure of the 2023 report. The pressure was on to accelerate the impact of its sustainability story, while improving the digital user experience. 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The result? A 104-page, user-friendly, interactive PDF experience, optimized for web viewing and accessibility. The final design included a dynamic navigation bar and editorial-style layouts, using key brand colors and icons to make dense, content-heavy pages more digestible for an engaging and efficient Google experience. 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","choose_media":[{"image":15288}],"vimeoid":"","ytid":""},{"navigation_label":"Design + functionality ","show_title":true,"title":"Design + functionality ","show_subtitle":false,"subtitle":"","content":"HH\u202fGlobal established a benchmark of best practices for aesthetics, functionality and content through a review and analysis of numerous peer reports, along with previous Google reports. Analysis focused on key components of user experience, including page orientation, interactivity, readability, navigation, special callouts and data visualization. This report informed creative recommendations and helped gain stakeholder buy-in for key design updates. ","choose_media":[{"image":15299}],"vimeoid":"","ytid":""},{"navigation_label":"Sustainability + content ","show_title":true,"title":"Sustainability + content ","show_subtitle":false,"subtitle":"","content":"Working with our strategic partner, TBL, we reviewed numerous competitors to provide an objectively scored gap analysis against four selected themes: design + readability, data reporting, ESG standards and public targets. This analysis helped inform our content recommendations for sustainability and environmental reporting.","choose_media":[{"image":15244}],"vimeoid":"","ytid":""},{"navigation_label":"Form meets function ","show_title":true,"title":"Form meets function ","show_subtitle":false,"subtitle":"","content":"Building from the design benchmarking process, we redesigned the report with a focus on creating a visually pleasing, easy-to-use experience for a digital viewer, increasing brand presence throughout the report, and making dense content more digestible. We optimized the report for digital viewing with a landscape layout, tiers of interactive navigation and deep linking. Sections were color coded with light tones of the core brand colors, and leaf-shaped components were used as a nod to Google\u2019s sustainability branding and efforts. ","choose_media":[{"image":15310}],"vimeoid":"","ytid":""},{"navigation_label":"Highlights, targets + progress ","show_title":true,"title":"Highlights, targets + progress ","show_subtitle":false,"subtitle":"","content":"HH\u202fGlobal developed a new visual system for the key environmental reporting framework, including targets + progress, highlights, case studies, Google search trends and AI + automation tools. Each leveraged different, but complementary, visual strategies, including color, iconography and container shape, to differentiate and help guide the reader experience. 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