Our position as a market leader means always seeking information, staying up to date, and sharing what we learn and develop. Clients are the main beneficiaries of our leadership, as well as suppliers, vendors, advocates, and competitors. From technology to the environment, we’re engaged in every relevant area. Information and experience become part of all we deliver. From partner solutions to published insights, we produce resources that benefit others in our industry, and beyond.
Retail Trends: Quarter One 2019
Retail Trends is our summary of the latest global innovation, upcoming trends, and campaign activity in the retail market today. We have included trends that we expect to become more widespread in 2019, including socially-aware shopping, and the implementation of 5G technology.
Transparency in the Media Industry
For the past several years, a number of research studies have addressed transparency issues within the media industry and have documented the erosion of trust between advertisers and agencies. In this infographic, we gathered information that arises concern about non-transparent business practices in production and how this changed the course of the advertising journey. To know more, download our complimentary Transparency in the Media Industry infographic to stay up-to-date on the latest discoveries.
WBR Digital Infographic
What action can procurement professions take to achieve savings goals and meet marketing’s demands for brand control and market responsiveness? Review this infographic of survey responses from procurement industry professions on how they achieved added value and alignment with marketing needs through outsourcing.
Revenue Responsibility and the Evolving Role of External Procurement and Marketing Capabilities
As marketing teams are increasingly held responsible for revenue, they're turning to procurement teams to innovate the means by which they achieve key business objectives. In this benchmark report, explores how procurement teams can align with marketing goals to exceed corporate fiscal expectations. Read the best practice for the alignment of print production and creative execution in this 2017 ProcureCon Benchmark report by WBR Digital in partnership with HH Global.
The Age of the Adaptive Marketer
The shift to digital marketing has complicated content and creative needs. Compound this complication with the consumer expectation for a personal experience including targeted and localized messages addressed to their preferences. Read the key research and insights of global CMOs in the CMO Council report, "The Age of the Adaptive Marketer: Meeting the Needs of the Connected Customer with Adaptive Brand Content" partnered by HH Global.
Five Stages of an Environmentally Sustainable Marketing Supply Chain
Need to support corporate sustainability initiatives without increasing budgets and risking the delivery of your marketing campaigns? In this white paper, you will get a detailed look at changes that can be implemented in the five stages for print production, procurement, and distribution that reduce costs and create environmentally sustainable business practices.
Savings strategies for marketing print
Find out how you could generate gross savings of close to 30 percent on an $11 million, $22 million, or even $111 million category from improved marketing print management. This whitepaper explains how your company can drive these levels of savings in as few as three months.