{"id":7680,"date":"2022-05-23T00:45:53","date_gmt":"2022-05-23T00:45:53","guid":{"rendered":"https:\/\/decoupled-hhg.local\/casestudy\/bayer-global\/"},"modified":"2023-11-24T14:36:01","modified_gmt":"2023-11-24T14:36:01","slug":"bayer-global-fr","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/","title":{"rendered":"Sciences de la vie"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16599,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":305,\"to_translate\":{\"zh-hans\":305,\"cs\":305,\"de\":305,\"it\":305,\"ja\":305,\"pt-br\":305,\"es\":305}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"681","casestudy_title":"Sciences de la vie","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-7680","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Une technologie leader sur le march\u00e9 favorisant l'am\u00e9lioration des processus et l'efficacit\u00e9 globale pour Bayer | HH Global","page_description":"","social_title":"","social_description":"","social_share_image":null,"excerpt":"Une technologie leader sur le march\u00e9 favorisant l'am\u00e9lioration des processus et l'efficacit\u00e9 globale","card_image":null,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":7101}],"show_eyebrow":true,"eyebrow":"","title":"Bayer s'appuie sur une technologie de pointe pour am\u00e9liorer les processus marketing pour une plus grande efficacit\u00e9 dans le monde entier","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","scroll_to_link":"","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Opportunit\u00e9","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Bayer dynamise les processus marketing pour une efficacit\u00e9 internationale","show_intro":true,"intro":"<p class=\"Body\" style=\"margin-bottom: 0in; line-height: normal;\">Coh\u00e9rence de la marque dans le monde et qualit\u00e9 au rythme des affaires<\/p>","show_body":true,"body":"Bayer avait besoin d'une plus grande coh\u00e9rence de la marque dans le monde entier, mais sans ralentir le d\u00e9veloppement des campagnes par la mise en place de processus d'approbation fastidieux. La complexit\u00e9 des campagnes sur PdV diff\u00e9renci\u00e9es selon les march\u00e9s locaux \u00e9tait particuli\u00e8rement compliqu\u00e9e et chronophage pour eux.\r\n\r\nPour soulager ces points douloureux, ils avaient besoin d'un partenaire capable de cr\u00e9er de la visibilit\u00e9 et de la coh\u00e9rence dans l'ensemble de leurs activit\u00e9s d'achat marketing \u00e0 l'\u00e9chelle mondiale.","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Secteur","labels":[{"link_label":"Sciences de la vie","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Entreprise","labels":[{"link_label":"Bayer","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Solutions","labels":[{"link_label":"Cr\u00e9ativit\u00e9 + Num\u00e9rique","link_href":"","link_internal_pages":7614,"link_file":null,"link_type":"default"},{"link_label":"Technologie","link_href":"","link_internal_pages":7616,"link_file":null,"link_type":"default"},{"link_label":"Approvisionnement","link_href":"","link_internal_pages":7618,"link_file":null,"link_type":"default"},{"link_label":"Logistique","link_href":"","link_internal_pages":7620,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"Solution","show_title":false,"title":"","show_sub_title":true,"sub_title":"L'expertise bas\u00e9e sur la technologie permet un impact majeur","content":"Bayer a choisi HH Global pour g\u00e9rer ses besoins marketing et de production cr\u00e9ative de bout en bout \u00e0 travers le monde. Cette gestion comprenait notre technologie de pointe pour aider leurs \u00e9quipes \u00e0 travailler ensemble pour maintenir la qualit\u00e9 de la marque, partager les meilleures pratiques et identifier les opportunit\u00e9s de gain de valeur \u00e0 grande \u00e9chelle.\r\n\r\nNotre solution a fourni une plus grande visibilit\u00e9, a permis de r\u00e9duire certains co\u00fbts et d\u2019augmenter l\u2019efficacit\u00e9 des processus en :\r\n<ul>\r\n \t<li>Cr\u00e9ant une collaboration entre les \u00e9quipes sur les diff\u00e9rents march\u00e9s, permettant aux \u00e9quipes locales de partager, d'\u00eatre efficaces et d'acc\u00e9der au march\u00e9 plus rapidement et avec un plus grand impact<\/li>\r\n \t<li>Apportant de la coh\u00e9rence \u00e0 la marque sur tous les march\u00e9s, notre \u00e9quipe studio a mis en \u0153uvre une suite compl\u00e8te de capacit\u00e9s de production cr\u00e9ative, sur tous les canaux et dans toutes les zones g\u00e9ographiques<\/li>\r\n \t<li>Fournissant des donn\u00e9es et des informations et en int\u00e9grant de la visibilit\u00e9 pour une prise de d\u00e9cision am\u00e9lior\u00e9e, un acc\u00e8s instantan\u00e9 \u00e0 des tableaux de bord totalement interactifs, permettant \u00e0 Bayer d'interroger les donn\u00e9es et d'\u00eatre ainsi au fait de ses activit\u00e9s<\/li>\r\n<\/ul>","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":7413}],"image_alignment":"left","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"Comment avons-nous fait ","show_title":false,"title":"","show_sub_title":true,"sub_title":"Des capacit\u00e9s num\u00e9riques avanc\u00e9es pour penser \u00e0 l\u2019\u00e9chelle de la plan\u00e8te et commercialiser au niveau local","content":"HH Global a fourni \u00e0 Bayer une biblioth\u00e8que num\u00e9rique de campagnes mondiales sur PdV. Leurs \u00e9quipes collaborent d\u00e9sormais autour de campagnes sur PdV r\u00e9ussies et ont acc\u00e8s \u00e0 des donn\u00e9es commerciales mesurant de bout en bout la mise en \u0153uvre et la durabilit\u00e9 environnementale des campagnes. La biblioth\u00e8que de campagnes favorise la r\u00e9utilisation des ressources ainsi que la coh\u00e9rence de la marque, tandis que notre technologie offre une visibilit\u00e9 qui permet \u00e0 Bayer de faire des choix plus \u00e9clair\u00e9s concernant les futures campagnes, les mat\u00e9riaux et les processus.\r\n\r\nCela permet \u00e0 Bayer :\r\n<ul>\r\n \t<li>de g\u00e9n\u00e9rer un ROI et acc\u00e9l\u00e9rer le rythme gr\u00e2ce \u00e0 une approche \u00ab partager et r\u00e9appliquer \u00bb, permise par l'acc\u00e8s \u00e0 toutes les campagnes et conceptions, \u00e0 tous les guides de coupe ainsi qu'aux visuels pour une prise de d\u00e9cisions rapide concernant leurs activations marketing et de modifier les conceptions pour les adapter et les r\u00e9utiliser sur tous les march\u00e9s<\/li>\r\n \t<li>d\u2019utiliser la technologie pour collaborer sur tous les march\u00e9s, am\u00e9liorer les processus et d\u00e9ployer plus rapidement<\/li>\r\n \t<li>de mieux atteindre leurs objectifs de d\u00e9veloppement durable. Nous avons ainsi cr\u00e9\u00e9 six principes de d\u00e9veloppement durable cl\u00e9s, chacun avec des objectifs et des strat\u00e9gies mesurables en place, ainsi qu\u2019un tableau de bord du d\u00e9veloppement durable qui rend compte de ces mesures<\/li>\r\n<\/ul>","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":7212},{"image":7412}],"image_alignment":"right","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"content_block","container_background_color":"bg-grey","show_header":false,"header":"","contents":[{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"140 Mds","header_color":"secondary-blue","show_subheader":true,"subheader":"De produits livr\u00e9s par an","description":"\u00c0 travers diff\u00e9rentes marques, cat\u00e9gories et r\u00e9gions"},{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"61","header_color":"purple","show_subheader":true,"subheader":"March\u00e9s desservis","description":"Pr\u00e9sence mondiale"},{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"10","header_color":"light-purple","show_subheader":true,"subheader":"Ans de relation","description":"Passant de l'impression aux PdV et articles promotionnels"}]},{"acf_fc_layout":"cards","scroll_to_link":"","container_background_color":"bg-pure-black","show_heading":true,"heading":"Explore More","content":"","cards":{"layout":"case-studies-layout","sub_layout":"simple","cards_display_mode":"bg-white","solution_term":null,"industry_term":null,"author_term":null,"region_term":null,"choose_cards":null,"choose_case_studies":[7682,7684,7686],"choose_featured_case_studies":null,"choose_staff_members":null,"choose_careers":null,"choose_info_callouts":null,"show_titles":true,"show_description":true,"show_date":false,"show_sector":false}},{"acf_fc_layout":"contact_form","scroll_to_link":"","title":"Nous contacter"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sciences de la vie - HH Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sciences de la vie - HH Global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/\" \/>\n<meta property=\"og:site_name\" content=\"HH Global\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T14:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2022\/05\/28-AdobeStock_497830902-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/casestudy\\\/bayer-global\\\/\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/casestudy\\\/bayer-global\\\/\",\"name\":\"Sciences de la vie - HH Global\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/casestudy\\\/bayer-global\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/casestudy\\\/bayer-global\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/28-AdobeStock_497830902-scaled-1.jpeg\",\"datePublished\":\"2022-05-23T00:45:53+00:00\",\"dateModified\":\"2023-11-24T14:36:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/casestudy\\\/bayer-global\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/casestudy\\\/bayer-global\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/casestudy\\\/bayer-global\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/28-AdobeStock_497830902-scaled-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/28-AdobeStock_497830902-scaled-1.jpeg\",\"width\":2560,\"height\":1709,\"caption\":\"Shot of a focused young female pharmacist walking around and doing stock inside of a pharmacy.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/casestudy\\\/bayer-global\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sciences de la vie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/\",\"name\":\"HH Global\",\"description\":\"The global, tech-enabled creative production and procurement partner.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/#organization\",\"name\":\"HH Global\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo-white.svg\",\"contentUrl\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo-white.svg\",\"width\":77,\"height\":18,\"caption\":\"HH Global\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sciences de la vie - HH Global","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/","og_locale":"fr_FR","og_type":"article","og_title":"Sciences de la vie - HH Global","og_url":"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/","og_site_name":"HH Global","article_modified_time":"2023-11-24T14:36:01+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2022\/05\/28-AdobeStock_497830902-scaled.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/","url":"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/","name":"Sciences de la vie - HH Global","isPartOf":{"@id":"https:\/\/www.hhglobal.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/#primaryimage"},"image":{"@id":"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2024\/04\/28-AdobeStock_497830902-scaled-1.jpeg","datePublished":"2022-05-23T00:45:53+00:00","dateModified":"2023-11-24T14:36:01+00:00","breadcrumb":{"@id":"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/#primaryimage","url":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2024\/04\/28-AdobeStock_497830902-scaled-1.jpeg","contentUrl":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2024\/04\/28-AdobeStock_497830902-scaled-1.jpeg","width":2560,"height":1709,"caption":"Shot of a focused young female pharmacist walking around and doing stock inside of a pharmacy."},{"@type":"BreadcrumbList","@id":"https:\/\/www.hhglobal.com\/fr\/casestudy\/bayer-global\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hhglobal.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Sciences de la vie"}]},{"@type":"WebSite","@id":"https:\/\/www.hhglobal.com\/fr\/#website","url":"https:\/\/www.hhglobal.com\/fr\/","name":"HH Global","description":"The global, tech-enabled creative production and procurement partner.","publisher":{"@id":"https:\/\/www.hhglobal.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hhglobal.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.hhglobal.com\/fr\/#organization","name":"HH Global","url":"https:\/\/www.hhglobal.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.hhglobal.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2023\/12\/logo-white.svg","contentUrl":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2023\/12\/logo-white.svg","width":77,"height":18,"caption":"HH Global"},"image":{"@id":"https:\/\/www.hhglobal.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.hhglobal.com\/fr\/wp-json\/wp\/v2\/casestudy\/7680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hhglobal.com\/fr\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/www.hhglobal.com\/fr\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hhglobal.com\/fr\/wp-json\/wp\/v2\/media\/16599"}],"wp:attachment":[{"href":"https:\/\/www.hhglobal.com\/fr\/wp-json\/wp\/v2\/media?parent=7680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}