{"id":5847,"date":"2022-05-18T10:29:54","date_gmt":"2022-05-18T10:29:54","guid":{"rendered":"https:\/\/hhassoc-dev.sbx.world\/creative-digital\/"},"modified":"2023-11-24T13:57:40","modified_gmt":"2023-11-24T13:57:40","slug":"creative-digital","status":"publish","type":"page","link":"https:\/\/www.hhglobal.com\/es\/what-we-do\/creative-digital\/","title":{"rendered":"Creativo y Digital"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":619,\"to_translate\":{\"zh-hans\":619,\"cs\":619,\"de\":619,\"ja\":619,\"pt-br\":619,\"es\":619}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"","casestudy_title":"","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[],"footnotes":""},"class_list":["post-5847","page","type-page","status-publish","hentry","post","without-featured-image"],"acf":{"page_title":"Producci\u00f3n creativa basada en datos para el marketing global | HH Global","page_description":"Descubra c\u00f3mo HH Global convierte los datos en una impactante producci\u00f3n creativa y digital que impulsa campa\u00f1as globales de marketing para marcas de todo el mundo. \r\n ","social_title":"","social_description":"","social_share_image":null,"modules":[{"acf_fc_layout":"hero","size":"medium2","theme":"dark","choose_images":[{"image":2401},{"image":2785},{"image":2611},{"image":3853}],"show_eyebrow":false,"eyebrow":"","title":"Creativo y Digital","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":false,"eyebrow":"","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Producci\u00f3n creativa basada en datos para el marketing global","show_intro":false,"intro":"","show_body":false,"body":"","show_labels":false,"labels":{"show_social":false,"custom_categories":null}},{"acf_fc_layout":"text_with_media_carousel","theme":"light","container_background_color":"bg-primary-black","highlight_color":"purple","title":"Amplificar el impacto de la marca","content":"Gracias al poder de nuestra tecnolog\u00eda propia, creamos campa\u00f1as estrat\u00e9gicas basadas en datos para lograr un rendimiento de marca de alto impacto. En todos los medios, canales y mercados.\r\n\r\nNuestra experiencia global en producci\u00f3n creativa y digital nos permite ofrecer campa\u00f1as con contenidos optimizados para muchas de las marcas m\u00e1s importantes del mundo. El resultado es un gran impacto para las grandes ideas de nuestros clientes: resultados exitosos y un retorno de la inversi\u00f3n en marketing que cambia las reglas del juego.","additional_spacing":false,"features_title":"L\u00edneas de servicio","features":[{"navigation_label":"Creatividad estrat\u00e9gica","show_title":true,"title":"Creatividad estrat\u00e9gica","show_subtitle":false,"subtitle":"","content":"<strong>HH Estudios de contenidos globales: con la marca, a tiempo y sin salirse del presupuesto<\/strong>\r\n\r\nCreamos contenidos personalizados y estrat\u00e9gicos que se adaptan a su negocio y cumplen sus objetivos, mejorando la calidad y la rapidez de comercializaci\u00f3n a un costo inferior al del modelo tradicional de agencia.\r\n<ul>\r\n \t\t<li>Amplificamos las campa\u00f1as creativas de las marcas en todos los medios, todos los canales y todos los mercados.<\/li>\r\n\t<li>Un dise\u00f1o cuidado e impactante impulsa la coherencia de la marca y el crecimiento de la categor\u00eda<\/li>\r\n\t<li>Nuestra red mundial de estudios digitales forma un equipo verdaderamente global que trabaja 24\/7<\/li>\r\n\t<li>Todo ello con recursos dedicados de volumen optimizado, tarifas transparentes y un seguimiento completo del tiempo y los recursos.<\/li>\r\n\r\n<\/ul>","choose_media":[{"image":2605}],"vimeoid":"https:\/\/player.vimeo.com\/video\/820867969?h=a71792081f","ytid":""},{"navigation_label":"Desarrollo de contenidos","show_title":true,"title":"Desarrollo de contenidos","show_subtitle":false,"subtitle":"","content":"Construimos estudios especializados en nuestras propias instalaciones o in situ, trabajando exclusivamente para usted, para ofrecerle creatividad a una velocidad que se ajuste a su marca y sea rentable.\r\nEste enfoque de asociaci\u00f3n permite que tanto el cliente como la agencia trabajen en aut\u00e9ntica colaboraci\u00f3n para generar un equipo din\u00e1mico y centrado en la marca. Esto nos permite meternos en la piel de su organizaci\u00f3n, vivir y respirar la marca, comprender sus objetivos comerciales y empresariales, trabajar con mayor eficacia, mejorar la velocidad de comercializaci\u00f3n a un costo inferior que el modelo de agencia tradicional.\r\n\r\n<ul>\r\n\t<li><strong>Exposici\u00f3n minorista<\/strong>: 3D POS y teatro minorista, dise\u00f1o estructural, concepci\u00f3n de nuevas tiendas, mapeo del recorrido del cliente, localizaci\u00f3n de campa\u00f1as minoristas, material publicitario personalizado para la zona de lanzamiento.<\/li>\r\n\t<li><strong>Branding<\/strong>: desarrollo de directrices de marca, presentaciones de eventos y branding, desarrollo de herramientas de campa\u00f1a.<\/li>\r\n\t<li><strong>Digital<\/strong>: creaci\u00f3n de v\u00eddeos y guiones gr\u00e1ficos, social y presentaci\u00f3n, libros electr\u00f3nicos interactivos, dise\u00f1o de sitios web, marketing por correo electr\u00f3nico, screen media, RV aumentada y mundos digitales inmersivos, pre y postproducci\u00f3n.<\/li>\r\n\t<li><strong>Material impreso y de embalaje<\/strong>: estrategia y dise\u00f1o de DM, material colateral de marketing, conceptos y dise\u00f1o de empaques, herramientas de venta de marketing interno, empaques de valor a\u00f1adido y dise\u00f1o de mercanc\u00edas.<\/li>\r\n<\/ul>\r\n\r\n","choose_media":[{"image":2821}],"vimeoid":"","ytid":""},{"navigation_label":"Producci\u00f3n de contenidos","show_title":true,"title":"Producci\u00f3n de contenidos","show_subtitle":false,"subtitle":"","content":"<ul>\r\n\t<li><strong>Producci\u00f3n deslocalizada<\/strong>: localizaci\u00f3n del kit de herramientas de campa\u00f1a, adaptaci\u00f3n y redimensionamiento de activos, traducci\u00f3n y transcreaci\u00f3n, adaptaci\u00f3n y retoque de elementos visuales clave.<\/li>\r\n\t<li><strong>Adaptaci\u00f3n de material gr\u00e1fico:<\/strong> composici\u00f3n tipogr\u00e1fica, formularios de solicitud editables, formatos alternativos y documentaci\u00f3n accesible en la web y adaptaci\u00f3n de documentos.<\/li>\r\n\t<li><strong>Digital<\/strong>: edici\u00f3n de v\u00eddeo, recortes de v\u00eddeo y sizzle reels, traducci\u00f3n y transcreaci\u00f3n de v\u00eddeo, versionado de activos en redes sociales<\/li>\r\n\t<li><strong>Gesti\u00f3n de activos<\/strong>: servicios de biblioteconom\u00eda de activos y gesti\u00f3n de metadatos, control de calidad y correcci\u00f3n de pruebas, correcci\u00f3n de textos, gesti\u00f3n previa al vuelo y a la impresi\u00f3n.<\/li>\r\n<\/ul>\r\n\r\n","choose_media":[{"image":4741}],"vimeoid":"","ytid":""},{"navigation_label":"Datos e informaci\u00f3n","show_title":true,"title":"Datos e informaci\u00f3n","show_subtitle":false,"subtitle":"","content":"Aprovechamos los datos, el conocimiento y la tecnolog\u00eda para desarrollar estrategias y programas de comunicaci\u00f3n que ofrezcan experiencias de cliente personalizadas y fluidas con campa\u00f1as de contenido optimizado a trav\u00e9s de m\u00faltiples canales que proporcionen \u00e9xito comercial y rentabilidad de la inversi\u00f3n en marketing.\r\n<ul>\r\n\t<li><strong>Creatividad basada en datos<\/strong>: las im\u00e1genes y el tono de HH Global funcionan para captar de la forma m\u00e1s eficaz a los clientes objetivo de nuestros clientes con mensajes de marketing personalizados.<\/li>\r\n\t<li><strong>Canales de comunicaci\u00f3n optimizados<\/strong>: nuestros equipos de ciencia de datos pueden utilizar el an\u00e1lisis predictivo de datos para determinar d\u00f3nde su gasto en marketing impulsar\u00e1 los mayores retornos y eliminar\u00e1 la producci\u00f3n innecesaria<\/li>\r\n\t<li><strong>Mejora de la inversi\u00f3n en marketing<\/strong>: nuestros equipos trabajan para garantizar que su tecnolog\u00eda de marketing y sus activos de datos ofrecen los m\u00e1ximos resultados para respaldar su inversi\u00f3n<\/li>\r\n\t<li><strong>Informaci\u00f3n empresarial de gran impacto<\/strong>: damos vida a los datos, su mayor activo empresarial, generando informaci\u00f3n tangible, \u00fatil y pr\u00e1ctica para resolver sus mayores retos de marketing.<\/li>\r\n<\/ul>\r\n\r\n","choose_media":[{"image":2755}],"vimeoid":"","ytid":""}]},{"acf_fc_layout":"content_block","container_background_color":"bg-grey","show_header":false,"header":"","contents":[{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"26","header_color":"secondary-blue","show_subheader":true,"subheader":"Estudios creativos","description":""},{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"72,015","header_color":"purple","show_subheader":true,"subheader":"Activos digitales gestionados","description":""},{"show_header_icon":false,"header_icon":null,"show_header":true,"header":"612TB ","header_color":"light-purple","show_subheader":true,"subheader":"Activos almacenados","description":""}]},{"acf_fc_layout":"video","container_background_color":"bg-white","layout_style":"default","video_show_title":false,"video_title":"","poster":3889,"vimeoid":"https:\/\/player.vimeo.com\/video\/841829930","ytid":""},{"acf_fc_layout":"cards","container_background_color":"bg-pure-black","show_heading":true,"heading":"Explorar la empresa","content":"","cards":{"layout":"case-studies-layout","sub_layout":"simple","cards_display_mode":"bg-white","solution_term":null,"industry_term":null,"author_term":null,"region_term":null,"choose_cards":null,"choose_case_studies":[5717,5724],"choose_featured_case_studies":null,"choose_staff_members":null,"choose_careers":null,"choose_info_callouts":null,"show_titles":true,"show_description":true,"show_date":false,"show_sector":false}},{"acf_fc_layout":"contact_form","title":"P\u00f3ngase en contacto"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creativo y Digital - HH Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hhglobal.com\/es\/what-we-do\/creative-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creativo y Digital - HH Global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hhglobal.com\/es\/what-we-do\/creative-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"HH Global\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T13:57:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/what-we-do\\\/creative-digital\\\/\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/what-we-do\\\/creative-digital\\\/\",\"name\":\"Creativo y Digital - HH Global\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#website\"},\"datePublished\":\"2022-05-18T10:29:54+00:00\",\"dateModified\":\"2023-11-24T13:57:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/what-we-do\\\/creative-digital\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/what-we-do\\\/creative-digital\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/what-we-do\\\/creative-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creativo y Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/\",\"name\":\"HH Global\",\"description\":\"The global, tech-enabled creative production and procurement partner.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#organization\",\"name\":\"HH Global\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo-white.svg\",\"contentUrl\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo-white.svg\",\"width\":77,\"height\":18,\"caption\":\"HH Global\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creativo y Digital - HH Global","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hhglobal.com\/es\/what-we-do\/creative-digital\/","og_locale":"es_ES","og_type":"article","og_title":"Creativo y Digital - HH Global","og_url":"https:\/\/www.hhglobal.com\/es\/what-we-do\/creative-digital\/","og_site_name":"HH Global","article_modified_time":"2023-11-24T13:57:40+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hhglobal.com\/es\/what-we-do\/creative-digital\/","url":"https:\/\/www.hhglobal.com\/es\/what-we-do\/creative-digital\/","name":"Creativo y Digital - HH Global","isPartOf":{"@id":"https:\/\/www.hhglobal.com\/es\/#website"},"datePublished":"2022-05-18T10:29:54+00:00","dateModified":"2023-11-24T13:57:40+00:00","breadcrumb":{"@id":"https:\/\/www.hhglobal.com\/es\/what-we-do\/creative-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hhglobal.com\/es\/what-we-do\/creative-digital\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.hhglobal.com\/es\/what-we-do\/creative-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hhglobal.com\/es\/"},{"@type":"ListItem","position":2,"name":"Creativo y Digital"}]},{"@type":"WebSite","@id":"https:\/\/www.hhglobal.com\/es\/#website","url":"https:\/\/www.hhglobal.com\/es\/","name":"HH Global","description":"The global, tech-enabled creative production and procurement partner.","publisher":{"@id":"https:\/\/www.hhglobal.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hhglobal.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.hhglobal.com\/es\/#organization","name":"HH Global","url":"https:\/\/www.hhglobal.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.hhglobal.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2023\/12\/logo-white.svg","contentUrl":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2023\/12\/logo-white.svg","width":77,"height":18,"caption":"HH Global"},"image":{"@id":"https:\/\/www.hhglobal.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/pages\/5847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/comments?post=5847"}],"version-history":[{"count":0,"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/pages\/5847\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/media?parent=5847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}