{"id":12085,"date":"2023-10-04T14:40:28","date_gmt":"2023-10-04T14:40:28","guid":{"rendered":"https:\/\/decoupledhhg.wpengine.com\/conscious-creative\/"},"modified":"2023-12-01T13:26:21","modified_gmt":"2023-12-01T13:26:21","slug":"conscious-creative","status":"publish","type":"page","link":"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/","title":{"rendered":"Conscious Creative"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":13345,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":500,\"to_translate\":{\"zh\":500,\"cs\":500,\"nl\":500,\"fr\":500,\"de\":500,\"it\":500,\"ja\":500,\"ko\":500,\"pt\":500,\"es\":500}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"","casestudy_title":"","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[],"footnotes":""},"class_list":["post-12085","page","type-page","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Conscious Creative | HH Global","page_description":"","social_title":"","social_description":"","social_share_image":null,"modules":[{"acf_fc_layout":"hero","size":"medium2","theme":"dark","choose_images":[{"image":9499}],"show_eyebrow":false,"eyebrow":"","title":"Conscious Creative","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","scroll_to_link":"","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":false,"eyebrow":"","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Dise\u00f1ar un futuro sostenible","show_intro":true,"intro":"Defender un dise\u00f1o sostenible es fundamental para una innovaci\u00f3n creativa ecol\u00f3gica. Con la puesta en marcha de <strong>Conscious Creative<\/strong>, invertimos en mejorar la sostenibilidad del marketing desde las ideas hasta la producci\u00f3n y m\u00e1s all\u00e1. Conseguimos hacerlo mediante:","show_body":false,"body":"","show_labels":false,"labels":{"show_social":false,"custom_categories":null}},{"acf_fc_layout":"content_block","container_background_color":"bg-white","show_header":false,"header":"","contents":[{"show_header_icon":true,"header_icon":9510,"show_header":false,"header":"","header_color":"primary-green-2","show_subheader":true,"subheader":"Evaluaci\u00f3n","description":"Del equipo creativo, el estudio, la madurez de MSG y los ODS, incluido un an\u00e1lisis in situ de las pr\u00e1cticas sostenibles de dise\u00f1o circular y recomendaciones de mejora."},{"show_header_icon":true,"header_icon":9521,"show_header":false,"header":"Educating","header_color":"light-purple","show_subheader":true,"subheader":"Educaci\u00f3n","description":"Con el paquete de formaci\u00f3n de Conscious Creative y una serie de recursos para fomentar pr\u00e1cticas sostenibles, como por ejemplo: aprendizaje electr\u00f3nico, manuales de buenas pr\u00e1cticas educativas, talleres de dise\u00f1o circular y recursos adicionales."},{"show_header_icon":true,"header_icon":9532,"show_header":false,"header":"","header_color":"primary-green-2","show_subheader":true,"subheader":"Capacitaci\u00f3n","description":"Con la plataforma tecnol\u00f3gica de Conscious Creative, la biblioteca de materiales, la calculadora de CO<sub>2<\/sub>, la tecnolog\u00eda de puntuaci\u00f3n creativa y el etiquetado de Conscious Creative."}]},{"acf_fc_layout":"text_with_media_carousel","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","highlight_color":"purple","title":"Marcando las tendencias de marketing sostenible","content":"<strong>Desde el dise\u00f1o hasta el final de la vida \u00fatil, nos esforzamos por minimizar el impacto medioambiental y social.<\/strong>\r\n\r\nEducamos, inspiramos y facilitamos elecciones responsables de materiales y fabricaci\u00f3n para impulsar un cambio transformador.\r\n\r\nNuestra experiencia sin igual en la medici\u00f3n certificada de CO<sub>2<\/sub> garantiza el cumplimiento normativo y la elaboraci\u00f3n de informes precisos y transparentes.\r\n\r\nY mediante la gesti\u00f3n de cadenas de suministro auditadas seg\u00fan MSG reducimos el riesgo para la reputaci\u00f3n a fin de crear una cultura de excelencia creativa \u00e9tica, al tiempo que defendemos estrategias de cero residuos.","additional_spacing":true,"features_title":"","features":[{"navigation_label":"Evaluar y valorar","show_title":true,"title":"Evaluar y valorar","show_subtitle":false,"subtitle":"","content":"<ul>\r\n \t<li>La valoraci\u00f3n creativa in situ eval\u00faa las capacidades de dise\u00f1o sostenible y circular, y proporciona informaci\u00f3n sobre pr\u00e1cticas respetuosas con el medioambiente.<\/li>\r\n \t<li>La plataforma de MSG y sostenibilidad valora las pr\u00e1cticas y los niveles de madurez, en consonancia con los ODS de la ONU, para medir los avances y los objetivos.<\/li>\r\n<\/ul>","choose_media":[{"image":9543}],"vimeoid":"","ytid":""},{"navigation_label":"Educar e inspirar","show_title":true,"title":"Educar e inspirar","show_subtitle":false,"subtitle":"","content":"<ul>\r\n \t<li>Paquete de formaci\u00f3n de Conscious Creative creado por expertos para facilitar y promover la educaci\u00f3n en dise\u00f1o sostenible y una econom\u00eda circular.<\/li>\r\n \t<li>Los m\u00f3dulos certificados de formaci\u00f3n y aprendizaje electr\u00f3nico ofrecen cursos de formaci\u00f3n acreditados y materiales de aprendizaje en l\u00ednea para obtener una formaci\u00f3n y conocimientos de calidad.<\/li>\r\n \t<li>Manuales de buenas pr\u00e1cticas, que son gu\u00edas concisas y exhaustivas en las que se describen las estrategias m\u00e1s eficaces y fruct\u00edferas para alcanzar los objetivos.<\/li>\r\n \t<li>Talleres de dise\u00f1o circular en los que se exploran formas de crear sistemas y productos que se alejen de los modelos lineales de \u00abtomar, hacer, desechar\u00bb (take-make-dispose) y adopten m\u00e9todos m\u00e1s innovadores y sostenibles.<\/li>\r\n<\/ul>","choose_media":[{"image":9554}],"vimeoid":"","ytid":""},{"navigation_label":"Capacitar y medir","show_title":true,"title":"Capacitar y medir","show_subtitle":false,"subtitle":"","content":"<ul>\r\n \t<li>Plataforma de Conscious Creative. Un paquete de tecnolog\u00eda avanzada que proporciona una amplia biblioteca de materiales, c\u00e1lculos de CO<sub>2<\/sub>, as\u00ed como generaci\u00f3n de etiquetas y puntuaciones de dise\u00f1o.<\/li>\r\n \t<li>La biblioteca de materiales cuenta con una amplia gama de materiales ecol\u00f3gicos para profesionales creativos que buscan opciones respetuosas con el medioambiente para sus proyectos.<\/li>\r\n \t<li>Calculadora de CO<sub>2<\/sub> que compara y contrasta el impacto medioambiental de los materiales y sustratos en funci\u00f3n de su huella de carbono, y que proporciona informaci\u00f3n valiosa para apoyar la elecci\u00f3n de materiales que fomenten el dise\u00f1o y la fabricaci\u00f3n sostenibles.<\/li>\r\n \t<li>Etiquetado de la sostenibilidad del proceso creativo mediante la evaluaci\u00f3n de materiales, elementos de dise\u00f1o, perfil de riesgo geogr\u00e1fico y niveles medios de madurez de la sostenibilidad de la cadena de suministro, as\u00ed como factores internos del pa\u00eds, como la infraestructura de capacidades de producci\u00f3n, el perfil y la modularidad energ\u00e9ticos regionales, la reciclabilidad, la circularidad y la acci\u00f3n social.<\/li>\r\n \t<li>Puntuaciones de sostenibilidad que valoran la metodolog\u00eda en seis etapas del ciclo de vida. Se presentan junto con estimaciones de las emisiones de carbono para facilitar la toma de decisiones informadas y puntuaciones indicativas para la selecci\u00f3n de proveedores. Seguimiento retrospectivo para obtener conocimientos y pruebas de la mejora continua.<\/li>\r\n \t<li>Concepci\u00f3n virtual que utiliza m\u00e9tricas de puntuaci\u00f3n y etiquetado para crear elementos visuales, as\u00ed como para evaluar el rendimiento y la sostenibilidad del concepto para una toma de decisiones m\u00e1s informada.<\/li>\r\n<\/ul>","choose_media":[{"image":9565}],"vimeoid":"","ytid":""}]},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-white","show_eyebrow":false,"eyebrow":"","show_title":false,"title":"","show_sub_title":true,"sub_title":"Empleamos el pensamiento de dise\u00f1o circular para crear productos y sistemas centr\u00e1ndonos en su ciclo de vida completo para lograr la sostenibilidad y reducir al m\u00ednimo los residuos.","content":"","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":9576}],"image_alignment":"right","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":false,"eyebrow":"","show_title":false,"title":"","show_sub_title":true,"sub_title":"Genere un gran impacto con una huella m\u00e1s peque\u00f1a.","content":"Habilitamos el uso de materiales y fabricaci\u00f3n \u00e9ticos para crear dise\u00f1os pioneros con los que se pueden identificar los consumidores m\u00e1s preocupados por el medioambiente. Las maneras de trabajar responsables e inventivas pueden inspirar ideas creativas y desempe\u00f1ar un papel vital en el desarrollo de una sociedad y un planeta pr\u00f3speros.","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":9587}],"image_alignment":"left","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"clients_awards","title":"Allanar el camino con asociaciones de \u00e9xito","logos":[{"logo":5053},{"logo":5059},{"logo":5065},{"logo":5071},{"logo":5077},{"logo":9598},{"logo":9609},{"logo":9675},{"logo":9664},{"logo":9653},{"logo":9642},{"logo":9631},{"logo":9620},{"logo":9719},{"logo":9708},{"logo":9697},{"logo":9686},{"logo":4279},{"logo":9730},{"logo":5437},{"logo":4207},{"logo":9741}]},{"acf_fc_layout":"contact_form","scroll_to_link":"","title":"P\u00f3ngase en contacto"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conscious Creative - HH Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conscious Creative - HH Global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/\" \/>\n<meta property=\"og:site_name\" content=\"HH Global\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T13:26:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/who-we-are\\\/conscious-creative\\\/\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/who-we-are\\\/conscious-creative\\\/\",\"name\":\"Conscious Creative - HH Global\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/who-we-are\\\/conscious-creative\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/who-we-are\\\/conscious-creative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/1_ConsciousCreative.jpg\",\"datePublished\":\"2023-10-04T14:40:28+00:00\",\"dateModified\":\"2023-12-01T13:26:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/who-we-are\\\/conscious-creative\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/who-we-are\\\/conscious-creative\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/who-we-are\\\/conscious-creative\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/1_ConsciousCreative.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/1_ConsciousCreative.jpg\",\"width\":1811,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/who-we-are\\\/conscious-creative\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conscious Creative\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/\",\"name\":\"HH Global\",\"description\":\"The global, tech-enabled creative production and procurement partner.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#organization\",\"name\":\"HH Global\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo-white.svg\",\"contentUrl\":\"https:\\\/\\\/www.hhglobal.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo-white.svg\",\"width\":77,\"height\":18,\"caption\":\"HH Global\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hhglobal.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conscious Creative - HH Global","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/","og_locale":"es_ES","og_type":"article","og_title":"Conscious Creative - HH Global","og_url":"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/","og_site_name":"HH Global","article_modified_time":"2023-12-01T13:26:21+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/","url":"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/","name":"Conscious Creative - HH Global","isPartOf":{"@id":"https:\/\/www.hhglobal.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/#primaryimage"},"image":{"@id":"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2024\/02\/1_ConsciousCreative.jpg","datePublished":"2023-10-04T14:40:28+00:00","dateModified":"2023-12-01T13:26:21+00:00","breadcrumb":{"@id":"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/#primaryimage","url":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2024\/02\/1_ConsciousCreative.jpg","contentUrl":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2024\/02\/1_ConsciousCreative.jpg","width":1811,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.hhglobal.com\/es\/who-we-are\/conscious-creative\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hhglobal.com\/es\/"},{"@type":"ListItem","position":2,"name":"Conscious Creative"}]},{"@type":"WebSite","@id":"https:\/\/www.hhglobal.com\/es\/#website","url":"https:\/\/www.hhglobal.com\/es\/","name":"HH Global","description":"The global, tech-enabled creative production and procurement partner.","publisher":{"@id":"https:\/\/www.hhglobal.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hhglobal.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.hhglobal.com\/es\/#organization","name":"HH Global","url":"https:\/\/www.hhglobal.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.hhglobal.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2023\/12\/logo-white.svg","contentUrl":"https:\/\/www.hhglobal.com\/wp-content\/uploads\/2023\/12\/logo-white.svg","width":77,"height":18,"caption":"HH Global"},"image":{"@id":"https:\/\/www.hhglobal.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/pages\/12085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/comments?post=12085"}],"version-history":[{"count":0,"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/pages\/12085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/media\/13345"}],"wp:attachment":[{"href":"https:\/\/www.hhglobal.com\/es\/wp-json\/wp\/v2\/media?parent=12085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}