{"id":6243,"date":"2022-05-23T00:52:26","date_gmt":"2022-05-23T00:52:26","guid":{"rendered":"https:\/\/decoupled-hhg.local\/?post_type=casestudy&p=6243"},"modified":"2023-11-24T14:49:37","modified_gmt":"2023-11-24T14:49:37","slug":"finanzas-es","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/es\/casestudy\/hsbc\/","title":{"rendered":"Financiero"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17845,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"2023-01-16","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":279,\"to_translate\":{\"zh-hans\":279,\"cs\":279,\"nl\":279,\"en\":279,\"fr\":279,\"de\":279,\"it\":279,\"ja\":279,\"ko\":279,\"pt-br\":279}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"2503","casestudy_title":"Financiero","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-6243","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"La tecnolog\u00eda impulsa la calidad y la eficiencia","page_description":"Conservaci\u00f3n de los est\u00e1ndares de marca y una calidad constante, al tiempo que mejora la eficiencia de escala para una de las organizaciones de servicios bancarios y financieros m\u00e1s grandes del mundo.","social_title":"","social_description":"","social_share_image":null,"excerpt":"La tecnolog\u00eda impulsa la calidad y la eficiencia de la marca de un l\u00edder en servicios financieros","card_image":null,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":2707}],"show_eyebrow":true,"eyebrow":"","title":"Conservaci\u00f3n los est\u00e1ndares de marca y una calidad constante, al tiempo que mejora la eficiencia de escala para una de las organizaciones de servicios bancarios y financieros m\u00e1s grandes del mundo","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Oportunidad","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Mercadeo habilitado por la tecnolog\u00eda adaptado para la eficiencia y la sostenibilidad","show_intro":true,"intro":"Unificaci\u00f3n de la marca para un impacto estrat\u00e9gico","show_body":true,"body":"Una de las organizaciones de servicios bancarios y financieros m\u00e1s grandes del mundo estaba teniendo problemas para mantener la coherencia de la marca para sus diversas audiencias y regiones geogr\u00e1ficas en todo el mundo. Al mismo tiempo, necesitaban mejorar la sostenibilidad al la vez que aprovechaban las eficiencias de escala.\r\n\r\nPara ofrecer un mercadeo impactante y efectivo, necesitaban un socio con la mejor tecnolog\u00eda de su clase, alcance global y la capacidad de garantizar la coherencia de la marca en todas partes, con velocidad y eficiencia.","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Sector","labels":[{"link_label":"Financiero","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Empresa","labels":[{"link_label":"Organizaci\u00f3n de Servicios Bancarios y Financieros","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Soluciones","labels":[{"link_label":"Creativo y Digital","link_href":"","link_internal_pages":5847,"link_file":null,"link_type":"default"},{"link_label":"Tecnolog\u00eda","link_href":"","link_internal_pages":5805,"link_file":null,"link_type":"default"},{"link_label":"Adquisiciones","link_href":"Adquisiciones","link_internal_pages":5795,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"Soluciones","show_title":false,"title":"","show_sub_title":true,"sub_title":"Consistencia y sostenibilidad a lo largo de todo el mundo","content":"La tecnolog\u00eda de HH Global y los socios proveedores aprobados impulsaron una consistencia e integridad de marca, sin precedentes. Tambi\u00e9n proporcionamos visibilidad y control general, al tiempo que permitimos las necesidades locales de las campa\u00f1as de mercadeo a nivel nacional. Las reducciones de costos de productos en el primer a\u00f1o fueron de m\u00e1s de 30%. Nuestra soluci\u00f3n:\r\n