{"id":5724,"date":"2022-05-23T00:45:53","date_gmt":"2022-05-23T00:45:53","guid":{"rendered":"https:\/\/decoupled-hhg.local\/casestudy\/bayer-global\/"},"modified":"2023-11-24T14:37:32","modified_gmt":"2023-11-24T14:37:32","slug":"bayer-global-es","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/es\/casestudy\/bayer-global\/","title":{"rendered":"Ciencias de la vida"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16605,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":494,\"to_translate\":{\"zh-hans\":494,\"cs\":494,\"de\":494,\"ja\":494,\"pt-br\":494,\"es\":494}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"681","casestudy_title":"Ciencias de la vida","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-5724","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"La tecnolog\u00eda l\u00edder del mercado impulsa la mejora de los procesos y la eficiencia global de Bayer | HH Global","page_description":"","social_title":"","social_description":"","social_share_image":null,"excerpt":"Tecnolog\u00eda l\u00edder en el mercado que impulsa la mejora de los procesos y la eficiencia global","card_image":null,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":2689}],"show_eyebrow":true,"eyebrow":"","title":"Bayer aprovecha la tecnolog\u00eda punta para mejorar los procesos de comercializaci\u00f3n y aumentar la eficacia en todo el mundo","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Oportunidad","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Bayer potencia los procesos de comercializaci\u00f3n para aumentar la eficiencia en todo el mundo","show_intro":true,"intro":"Calidad y coherencia de marca mundial a la velocidad de los negocios","show_body":true,"body":"Bayer necesitaba una mayor coherencia y calidad de la marca en todo el mundo, pero sin ralentizar el desarrollo de las campa\u00f1as imponiendo engorrosos procesos de aprobaci\u00f3n. La complejidad de las campa\u00f1as de punto de venta por mercados locales les planteaba un reto especial.\r\n\r\nPara aliviar estas dificultades, necesitaban un socio que pudiera crear visibilidad y coherencia en todas sus actividades globales de compras de marketing.","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Sector","labels":[{"link_label":"Ciencias de la vida","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Empresa","labels":[{"link_label":"Bayer","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Soluciones","labels":[{"link_label":"Creativo y Digital","link_href":"","link_internal_pages":5847,"link_file":null,"link_type":"default"},{"link_label":"Tecnolog\u00eda","link_href":"","link_internal_pages":5805,"link_file":null,"link_type":"default"},{"link_label":"Adquisiciones","link_href":"","link_internal_pages":5795,"link_file":null,"link_type":"default"},{"link_label":"Log\u00edstica","link_href":"","link_internal_pages":5788,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"Solution","show_title":false,"title":"","show_sub_title":true,"sub_title":"La experiencia tecnol\u00f3gica tiene un gran impacto","content":"Bayer eligi\u00f3 a HH Global para gestionar sus requisitos de producci\u00f3n creativa y de marketing de principio a fin en todo el mundo. Esto inclu\u00eda nuestra mejor tecnolog\u00eda para ayudar a sus equipos a trabajar juntos para mantener la calidad de la marca, compartir las mejores pr\u00e1cticas e identificar oportunidades para obtener valor a gran escala.\r\n\r\nNuestra soluci\u00f3n proporcion\u00f3 mayor visibilidad, reducci\u00f3n de costos y eficacia de los procesos gracias a:\r\n<ul>\r\n \t<li>La creaci\u00f3n de colaboraci\u00f3n en todos los mercados, lo que permite a los equipos locales compartir, ser eficientes y llegar al mercado m\u00e1s r\u00e1pido y con mayor repercusi\u00f3n.<\/li>\r\n \t<li>La coherencia y precisi\u00f3n de marca en todos los mercados: nuestro equipo de estudio ofrece un conjunto completo de capacidades de producci\u00f3n creativa en todos los canales y zonas geogr\u00e1ficas.<\/li>\r\n \t<li>Al suministro de datos, visibilidad y perspectivas para mejorar la toma de decisiones: acceso instant\u00e1neo a cuadros de mando totalmente interactivos, que permiten a Bayer interrogar los datos y estar informado.<\/li>\r\n<\/ul>","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":4549}],"image_alignment":"left","image_fit":"cover","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"C\u00f3mo lo hicimos ","show_title":false,"title":"","show_sub_title":true,"sub_title":"Capacidades digitales avanzadas para pensar globalmente y comercializar localmente","content":"HH Global proporcion\u00f3 a Bayer una biblioteca digital de campa\u00f1as globales de punto de venta. Sus equipos colaboran ahora entre s\u00ed en torno a campa\u00f1as de punto de venta de \u00e9xito y tienen acceso a datos empresariales que miden la ejecuci\u00f3n y la sostenibilidad de las campa\u00f1as de principio a fin. 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