From complexity to consistency:
Streamlining the rollout of global branded merchandise
Building consistency and control across 60 markets
When we began working with one of our global pharmaceutical clients, they were sourcing their branded merchandise from over 100 unmanaged suppliers. This led to inefficient procurement processes, duplication of effort and inconsistent brand quality across regions.
Recognizing the need for a more joined-up and transparent model, our client expanded our existing contract to include their global branded merchandise procurement. This project demanded a single, more centralized solution that respected local market needs and ways of working while delivering global cohesion.
Sector
Life sciences
Company
HH Global
A regional rollout built on trust
With careful planning, clear communication and a collaborative mindset, we introduced a single branded merchandise solution across EMEA, APAC, North America and LATAM. We worked with local teams to also ensure these communications complied with local pharmaceutical market regulations.
Our assessment process highlighted key areas for improvement: shorter order times, activity visibility, stronger sustainability practices and closer collaboration across markets. This created a flexible, frictionless framework that adapted to the demands of each country, while keeping global standards in place.
53
markets onboarded
A consistent, scalable solution adopted globally across four regions.
3–4
month rollout per region
A swift and structured implementation and onboarding process that minimized local disruption.
Strong
stakeholder engagement
Effective collaboration with stakeholders globally, regionally and locally to support adoption.
Proactive implementation, powered by tech and local expertise
We worked closely with our client’s procurement, marketing and regional teams to implement, onboard and support local market deployment. By setting up clear communication and shared planning, we tackled potential challenges early on, such as different tender processes, local expectations and limited buy-in.
Technology was key to bringing everything together. Our buying platform and tools made exploration, ideation and ordering simple, gave full regional visibility, supported local languages and integrated seamlessly with our client’s own operating systems.
By combining our local support teams and a breadth of regionally sourced merchandise, we’ve created a streamlined, future-ready operating model that delivers consistency, speed and control across all markets.