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Nicht nur, um komplexe, kostspielige und zeitraubende Aktivit\u00e4ten zu entwirren, sondern um die volle Kraft seines Marketings in den Gesch\u00e4ften zu entfalten. Dies bedeutete, Transparenz und Kontrolle \u00fcber ihre Marketingausf\u00fchrung \u00fcber alle Kan\u00e4le hinweg zu erlangen.","show_body":true,"body":"Um das Beste aus diesem Schritt herauszuholen, brauchten sie einen Partner, der erstklassige Supply-Chain-Kompetenzen, kreative Produktionskapazit\u00e4ten f\u00fcr alle Produkttypen, fundierte Kenntnisse im Einzelhandel und eine f\u00fchrende, in gro\u00dfem Ma\u00dfstab eingesetzte Beschaffung bieten konnte. 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