{"id":5721,"date":"2022-05-23T00:45:53","date_gmt":"2022-05-23T00:45:53","guid":{"rendered":"https:\/\/decoupled-hhg.local\/casestudy\/bayer-global\/"},"modified":"2023-11-27T13:12:47","modified_gmt":"2023-11-27T13:12:47","slug":"bayer-global-de","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/de\/casestudy\/bayer-global\/","title":{"rendered":"Biowissenschaften"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16600,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":494,\"to_translate\":{\"zh-hans\":494,\"cs\":494,\"de\":494,\"ja\":494,\"pt-br\":494,\"es\":494}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"681","casestudy_title":"Life Sciences","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-5721","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Marktf\u00fchrende Technologie, die Prozessverbesserungen und globale Effizienzsteigerungen f\u00fcr Bayer vorantreibt | HH Global","page_description":"","social_title":"","social_description":"","social_share_image":null,"excerpt":"Marktf\u00fchrende Technologie, die Prozessverbesserungen und globale Effizienz vorantreibt","card_image":null,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":2686}],"show_eyebrow":true,"eyebrow":"","title":"Bayer setzt f\u00fchrende Technologie ein, um Marketingprozesse f\u00fcr mehr Effizienz auf der ganzen Welt zu verbessern","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","scroll_to_link":"","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Herausforderung","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Bayer treibt Marketingprozesse f\u00fcr weltweite Effizienzsteigerungen an","show_intro":true,"intro":"Globale Markenkonsistenz und Qualit\u00e4t im Gesch\u00e4ftstempo","show_body":true,"body":"Bayer brauchte weltweit eine bessere Markenkonsistenz und -qualit\u00e4t \u2013 aber ohne die Kampagnenentwicklung durch umst\u00e4ndliche Genehmigungsverfahren zu verlangsamen. Die Komplexit\u00e4t von Point-of-Sale-Kampagnen durch lokale M\u00e4rkte war eine besondere Herausforderung.\r\n\r\nUm diese Probleme zu l\u00f6sen, brauchte Bayer einen Partner, der f\u00fcr Transparenz und Konsistenz bei globalen Marketing-Beschaffungsaktivit\u00e4ten sorgen konnte.","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Branche","labels":[{"link_label":"Biowissenschaften","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"Unternehmen","labels":[{"link_label":"Bayer","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"L\u00f6sung","labels":[{"link_label":"Kreativ + Digital","link_href":"","link_internal_pages":5844,"link_file":null,"link_type":"default"},{"link_label":"Technologie","link_href":"","link_internal_pages":5802,"link_file":null,"link_type":"default"},{"link_label":"Beschaffung","link_href":"","link_internal_pages":5798,"link_file":null,"link_type":"default"},{"link_label":"Logistik","link_href":"","link_internal_pages":506,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"L\u00f6sung","show_title":false,"title":"","show_sub_title":true,"sub_title":"Technisch unterst\u00fctztes Fachwissen entfaltet gro\u00dfe Wirkung","content":"Bayer entschied sich f\u00fcr HH Global, um seine globalen Anforderungen an das End-to-End-Marketing und die kreative Produktion zu verwalten. Dazu geh\u00f6rte unsere erstklassige Technologie, um ihre Teams bei der Zusammenarbeit zu unterst\u00fctzen, um die Markenqualit\u00e4t aufrechtzuerhalten, Best-Practices auszutauschen und M\u00f6glichkeiten zur Wertsteigerung in gro\u00dfem Umfang zu identifizieren.\r\n\r\nUnsere L\u00f6sung sorgte f\u00fcr mehr Transparenz, Kostensenkungen und Prozesseffizienz durch:\r\n