{"id":5720,"date":"2022-05-23T00:47:27","date_gmt":"2022-05-23T00:47:27","guid":{"rendered":"https:\/\/decoupled-hhg.local\/casestudy\/samsung\/"},"modified":"2023-11-24T14:51:05","modified_gmt":"2023-11-24T14:51:05","slug":"samsung-de","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/de\/casestudy\/samsung\/","title":{"rendered":"Technologiebranche"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16887,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":432,\"to_translate\":{\"zh-hans\":432,\"cs\":432,\"de\":432,\"ja\":432,\"pt-br\":432,\"es\":432}}","_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"1960","casestudy_title":"Technologiebranche","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-5720","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Technologie-Fallstudie | HH Global","page_description":"","social_title":"","social_description":"","social_share_image":null,"excerpt":"Technologieriese nutzt datengesteuerte End-to-End-Marketing-Effektivit\u00e4t","card_image":null,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":4684}],"show_eyebrow":true,"eyebrow":"","title":"Samsung nutzt die datengesteuerte End-to-End-Marketingeffektivit\u00e4t","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","scroll_to_link":"","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Herausforderung","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Datengesteuerte Produktion und Beschaffung sorgen f\u00fcr Wachstum bei Samsung","show_intro":true,"intro":"Vereinheitlichung und Rationalisierung des Marketings f\u00fcr maximalen Wert\u200b","show_body":true,"body":"Samsung arbeitete mit zahlreichen Marketing-, Beschaffungs- und Produktionslieferanten zusammen. Dies war komplex zeitaufw\u00e4ndig und f\u00fchrte zu Inkonsistenzen in der Markendarstellung und -qualit\u00e4t, Das Unternehmen verpasste Gelegenheiten, datengest\u00fctzte Entscheidungen zu treffen, die in Echtzeit Auswirkungen haben k\u00f6nnten.\r\n\r\nSamsung brauchte einen Partner, der alles zusammenbringen konnte, um seine Marketing-, Beschaffungs- und Produktionsaktivit\u00e4ten zu vereinfachen, zu rationalisieren und Mehrwert zu schaffen.","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Branche","labels":[{"link_label":"Technologiebranche","link_href":"","link_internal_pages":5802,"link_file":null,"link_type":"default"}]},{"category_label":"Unternehmen","labels":[{"link_label":"Samsung","link_href":"","link_internal_pages":"","link_file":null,"link_type":"default"}]},{"category_label":"L\u00f6sung","labels":[{"link_label":"Kreativ + Digital","link_href":"","link_internal_pages":5844,"link_file":null,"link_type":"default"},{"link_label":"Technologie","link_href":"","link_internal_pages":5802,"link_file":null,"link_type":"default"},{"link_label":"Logistik","link_href":"","link_internal_pages":5791,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"L\u00f6sung","show_title":false,"title":"","show_sub_title":true,"sub_title":"Optimierung der Leistung \u00fcber alle Kan\u00e4le hinweg","content":"HH Global hat eine L\u00f6sung f\u00fcr Samsung entwickelt, die objektive und aufschlussreiche Gesch\u00e4ftsdaten f\u00fcr einen klaren Einblick in ihre Marketingaktivit\u00e4ten liefert. 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