{"id":21293,"date":"2024-07-10T10:23:07","date_gmt":"2024-07-10T10:23:07","guid":{"rendered":"https:\/\/www.hhglobal.com\/casestudy\/samsung-2\/"},"modified":"2024-07-10T10:23:07","modified_gmt":"2024-07-10T10:23:07","slug":"samsung-2","status":"publish","type":"casestudy","link":"https:\/\/www.hhglobal.com\/casestudy\/samsung-2\/","title":{"rendered":"Samsung"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21249,"template":"","meta":{"_acf_changed":"","_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","inline_featured_image":[],"_genesis_block_theme_hide_title":false,"_cms_nav_minihome":"","_icl_lang_duplicate_of":"","_menu_item_classes":[],"_menu_item_menu_item_parent":"","_menu_item_object":"","_menu_item_object_id":"","_menu_item_orphaned":"","_menu_item_target":"","_menu_item_type":"","_menu_item_url":"","_menu_item_xfn":"","_seedprod_page":"","_seedprod_page_template_type":"","_seedprod_page_uuid":"","_top_nav_excluded":"","_wp_attachment_backup_sizes":[],"_wp_attachment_context":"","_wp_attachment_image_alt":"","_wp_old_date":"","_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_library_id":"","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_wpml_post_translation_editor_native":"","_wpml_word_count":"{\"total\":395,\"to_translate\":{\"zh\":395,\"cs\":395,\"nl\":395,\"fr\":395,\"de\":395,\"it\":395,\"ja\":395,\"ko\":395,\"pt\":395,\"es\":395}}","_yoast_wpseo_estimated-reading-time-minutes":["1"],"_yoast_wpseo_primary_category":"","_yoast_wpseo_primary_industry":"","_yoast_wpseo_primary_solution":"","_yoast_wpseo_primary_the_author":"","_yoast_wpseo_wordproof_timestamp":"","acfml_non_translatable_locations":[],"career_externalLink":"","career_featuredImage":"","career_title":"","casestudy_featuredImage":"","casestudy_title":"","infocallout_excerpt":"","infocallout_featuredImage":"","infocallout_title":"","jobTitle":"","language":"","name":"","profilePicture":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wp-smush-ignore-bulk":"","wp-smush-lossy":"","wpml_media_processed":"","_wpcode_conditional_logic_enabled":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[]},"class_list":["post-21293","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","post","with-featured-image"],"acf":{"page_title":"Samsung | HH Global","page_description":"With the imminent launch of both a new store and a new range of phones, Samsung turned to HH\u202fGlobal to maximize the impact of its events. ","social_title":"Samsung | HH Global","social_description":"With the imminent launch of both a new store and a new range of phones, Samsung turned to HH\u202fGlobal to maximize the impact of its events. ","social_share_image":21251,"excerpt":"With the imminent launch of both a new store and a new range of phones, Samsung turned to HH\u202fGlobal to maximize the impact of its events. ","card_image":21251,"card_link":"","modules":[{"acf_fc_layout":"hero","size":"medium","theme":"dark","choose_images":[{"image":21251}],"show_eyebrow":true,"eyebrow":"","title":"Delivering Samsung's launch events with style ","show_cta":false,"cta_url":"","cta_title":""},{"acf_fc_layout":"intro_content_block","container_background_color":"bg-white","type":false,"show_image":false,"intro_image":null,"show_background":false,"background":null,"show_eyebrow":true,"eyebrow":"Opportunity","show_designations":false,"designations":null,"show_title":true,"size":"large","title":"Amplifying the experience ","show_intro":true,"intro":"With the imminent launch of both a new store and a new range of phones, Samsung and HH Global partnered to maximize the impact of its events.","show_body":true,"body":"Samsung Experience Stores are dedicated to the tech leader\u2019s own products and services, offering an immersive dedicated shop for the latest products from Samsung. Opening one of these flagship stores \u2013 in London\u2019s iconic Westfield shopping mall \u2013 was a huge opportunity to create a lasting buzz around the Samsung brand. Shortly after, Samsung had the opportunity to keep momentum going with the launch of its new, state-of-the-art Galaxy 24 range, seeking comprehensive marketing activation support from HH Global before, during and after the events.","show_labels":true,"labels":{"show_social":true,"custom_categories":[{"category_label":"Sector","labels":[{"link_label":"Technology","link_href":"","link_internal_pages":null,"link_file":null,"link_type":"default"}]},{"category_label":"Company","labels":[{"link_label":"Samsung","link_href":"","link_internal_pages":null,"link_file":null,"link_type":"default"}]},{"category_label":"Solutions","labels":[{"link_label":"Technology","link_href":"","link_internal_pages":502,"link_file":null,"link_type":"default"},{"link_label":"Creative + Digital","link_href":"","link_internal_pages":466,"link_file":null,"link_type":"default"}]}]}},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"Solution","show_title":false,"title":"","show_sub_title":true,"sub_title":"Providing an end-to-end service ","content":"HH Global partnered with Samsung at each step of the process. This included designing and producing all creative assets, ensuring timely delivery and installation, curating the events\u2019 AV experiences and ensuring the smooth execution of both the store opening and the product launch.\r\n\r\nTo start, we devised several key visual concepts inspired by Samsung\u2019s South Korean heritage, seamlessly blending its classic brand elements with their modern and refined aesthetic. From this foundation, a leading concept was developed.\r\n\r\nEye-catching OOH advertising took visitors on a journey from the Sheperd's Bush tube station to the Samsung store within the shopping mall, where digital screens, POS displays and printed media awaited them.\r\n\r\nOn the day of the launch, in-store activations included a DJ, \u201cselfie coffees,\u201d merchandise and the chance to pick up promotions and giveaways. The carefully choreographed event created real excitement and ensured a memorable start to Samsung\u2019s presence in Westfield.\r\n\r\nShortly after the opening of its new store, Samsung was ready to unveil its new Galaxy 24 range. To generate anticipation, we installed mysterious black boxes at Samsung Experience Stores across London. These boxes hid the new range of Galaxy phones, only revealing the time and date of the imminent launch.\r\n\r\nWith intrigue building, the scene was set for the next event: \u201cGalaxy Unpacked.\u201d On launch day, the new phones were unveiled to waiting consumers, who could then get hands-on with the devices. Ever-present Samsung experts, product demos and a live DJ kept both the energy and the interactivity levels high throughout the day, making the most of the in-store customer experience.\r\n\r\nAs well as orchestrating the events, HH\u202fGlobal filmed them to capture the atmosphere and promote the launches beyond the event days.","cta_url":"","cta_text":"","open_in_new_window":false,"choose_media":[{"image":21262}],"image_alignment":"left","image_fit":"contain","image_size":"half-width","vimeoid":"","ytid":""},{"acf_fc_layout":"text_with_media","scroll_to_link":"","theme":"light","container_background_color":"bg-grey","show_eyebrow":true,"eyebrow":"How we did it","show_title":false,"title":"","show_sub_title":true,"sub_title":"Bringing together a multidisciplinary team ","content":"To provide complete support to Samsung, we combined the following services:<\/span>\u00a0<\/span>\r\n