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Greene joins North American team

Author: Mayer Becker
Richard Greene - SVP Business Development

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Appointed SVP of Business Development

HH Global announced the appointment of Richard L. Greene as Senior Vice President of Business Development. Greene will report to Mike Perez, CEO, Americas, and lead the expansion of the company’s outsourced packaging and print procurement and creative production solutions into North American companies.

Perez said, “Richard brings a first-hand understanding of how companies gain value from outsourcing procurement of marketing print and packaging. Recruiting someone with Richard’s deep understanding, together with brand marketing and production experience, is key to our expansion plans in our new fiscal year. I look for him to drive the growth agenda, both within our existing client base and beyond it.”

Greene possesses a wealth of brand activation and marketing experience from both the agency and client perspectives. He has worked with well-known brands for companies including Alcon Laboratories, Time Inc., L'Oréal, Cadbury-Schweppes, BIC, AOL, Jones Apparel Group, Heart Publications, Conde Nast, Unilever, and Heineken, contributing to top and bottom line growth through award-winning advertising and marketing solutions.

Prior to joining HH Global, Greene was VP, Business Development for Tag Worldwide and served as president and chief executive officer of Maya Marketing. As an entrepreneur, he was founder and CEO of Private Newsstand Network, a digital out-of-home media platform and co-founder and managing director of Asset Protection Partners, a product architecture firm that operated in the financial services industry with a focus on designing asset protection products for the wealth management sector.

Richard Greene is a graduate of Villanova University. He resides in Connecticut with his wife and three sons, and will be based out of the New York area.