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Creative Services expansion

Lee Humphreys - CEO Creative Production Services Golden Gate Bridge at San Francisco Bay

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Lee Humphreys promoted to CEO of Creative Production Services; San Francisco design center opens

HH Global, the most innovative marketing execution partner serving prominent brands worldwide, announced that the company’s marketing services division has become HH Global Creative Production Services. The organisation will offer a wide range of creative production and support services for clients throughout the world. Creative Production Services has studio operations in the United Kingdom, India, and the United States, as well as on-site teams at client offices in seven countries, offering 24/7 capability to clients.

Lee Humphreys has been named Chief Executive Officer of the new business unit. “No one is better qualified to lead this business than Lee Humphreys,” said Robert MacMillan, Group Chief Executive Officer of HH Global. “Lee was the sixth employee to join the company and has made a major contribution to the growth of the business. It is my pleasure to announce his promotion and continuing role as a member of the Executive Board of the company. Lee will report directly to me, but in this global role, he will work in partnership with each regional CEO to meet their specific regional objectives.”

“Enterprise-class companies are looking at the end-to-end marketing supply chain, with an eye towards making it more efficient, less costly, and able to bring materials to market more quickly,” explained Humphreys. “Creative production is under increased scrutiny, because it occupies the middle ground between ideation and the printing, fulfilment and distribution of materials. There is significant opportunity to offer a range of services in this area that complement our outsourced procurement solutions for printed marketing materials and packaging.”

In the last quarter of 2015, the newest Creative Production Services studio opened in downtown San Francisco, near Union Square.

“The opening of the studio is an opportunity to bring value-add services to our rapidly growing client base in the Bay area, and throughout North America,” remarked Humphreys. “The San Francisco team connects digitally through our HHub platform with the existing design studios in Sutton and Wakefield (UK), and our support team in India, to provide a diverse and seamless range of services that operate virtually 24/7.”

The creation of the new business unit is part of a three-year growth strategy, adopted by the company’s Executive Board in January. The new strategy positions the business to be more competitive and grow substantially in the next three years. The Creative Production Services unit will provide creative concepting and strategy, design and artwork, photography, marketing data management, analytics, and insights, as well as pre-flight and prepress services.