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Tailoring creative content for the global market

Auteur: Mark Tiedens
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NIEUWS

Humphreys’ take on achieving regional marketing strategies

Localised messaging with relevant content for each geographic region is critical to a global brand’s marketing and consumer engagement strategies. From transcreation to media adaptation, creative content communication and the cost and logistics of localisation are key to issues for CMO’s.


HH Global’s CEO of Creative Production Services, Lee Humphreys contributed his expertise on the necessity of adapting creative content and HH Global's successful efforts for global brands in a recent interview with the CMO Council. For the complete interview, click here.

12 : Lloyds Banking Group shortlisted for World Procurement Award,Full Fiscal Year 2018 Results,Lee Humphreys,Value through Ariba Network,Sunday Times HSBC International Track 200 list,New manager for Argentina,MacMillan quoted in InfoTrends,House of Commons speech,Sunday Times HSBC International Track 200,The Story of Parliament,Winner of Entrepreneur of the Year Award,10 Downing Street

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2018 mei 18
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We moved up 11 places, with a 36.2 per cent two-year compound growth rate

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Pablo Borensztein has been promoted to Country Manager for Argentina

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"Exploring the State of the Global Marketing Print Management Market"

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HH Global one of the UK’s top 200 private companies

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