Tailoring creative content for the global market

Author: Mark Tiedens
man with suit standing in front of window


Humphreys’ take on achieving regional marketing strategies

Localized messaging with relevant content for each geographic region is critical to a global brand’s marketing and consumer engagement strategies. From transcreation to media adaptation, creative content communication and the cost and logistics of localization are key to issues for CMO’s.

HH Global’s CEO of Creative Production Services, Lee Humphreys contributed his expertise on the necessity of adapting creative content and HH Global's successful efforts for global brands in a recent interview with the CMO Council. For the complete interview, click here.


man with suit standing in front of window
May 9, 2016
Creative Services expansion

Lee Humphreys promoted to CEO of Creative Production Services; San Francisco design center opens

Wrigley Building at Chicago River with boat in Chicago skyline
April 27, 2016
Americas leadership team

Leadership expansion and team realignment comes as growth continues across the region

SAP Ariba logo
April 15, 2016
Value through Ariba Network

HH Global implements Ariba to achieve improved collaboration

Two men holding award
September 22, 2016
Sunday Times HSBC Intl. Track 200 list

We moved up 11 places, with a 36.2 percent two-year compound growth rate

Buenos Aires skyline at sunset with ship
September 10, 2015
New manager for Argentina

Pablo Borensztein has been promoted to Country Manager for Argentina

man with wavy hair
May 30, 2016
MacMillan quoted in InfoTrends

"Exploring the State of the Global Marketing Print Management Market"

Company / Print
Statue of knight on horse in front of building
August 5, 2015
House of Commons speech

HH Global was mentioned last week by Paul Scully during the budget debate

Two men holding award
July 13, 2015
Sunday Times HSBC Intl. Track 200

HH Global one of the U.K.’s top 200 private companies

Big Ben and Parliament building from Thames River bridge
July 1, 2015
"The Story of Parliament"

HH Global has been highlighted in a new publication

man with wavy hair
June 25, 2015
Entrepreneur of the Year

Global CEO awarded the prestigious title in Ernst & Young’s annual awards

Three men in conversation
June 23, 2015
MacMillan visits 10 Downing Street

Global CEO to engage in conversation with Prime Minister about issues facing U.K. businesses

Man in blue shirt smiling
June 15, 2015
Price appointed CEO Asia Pacific

Price will be responsible for growing the HH Global Asia-Pacific business region

Company / Print