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Creative examples of immersive advertising

Author: Karen Willows
Woman in winter attire standing in a bus shelter designed to simulate an oven Land Rover Range Rover Evoque billboard ad as seen from an escalator Corridor with advertisement for the Canyonlands National Park in Utah

Creative examples of immersive advertising

Transforming advertising into a liveable experience

These creative immersive advertising examples speak for themselves:

  • A 3D tunnel installation, making the viewer feel like they’re in Utah
  • A bus stop with a real-life heated element on the ceiling to advertise Caribou Coffee’s new hot breakfast sandwiches
  • A bridge created as part of the 2006 World Cup campaign in Germany
  • A van, part of a Red Cross campaign, that shows a different view of the world
  • A larger-than-life Pringles snack canister, part of a point-of-sale display in an Indian supermarket
  • A campaign on the London Underground for Range Rover, featuring a car appearing to drive alongside the escalator

Using creative techniques, these brands have created concepts that immerse the viewer with their own branded worlds, transforming advertising from a message to an experience.

Images have been sourced from:
Output Magazine
Struck
Adweek
Spacecollective
The Cool Hunter